Sales and marketing

This book proposes a novel body image to bridge gap between self-transformation and preserving sense of self: the Jizai body.

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India.

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India.

This book discusses the dynamic analysis of rigid-flexible robots and multibody systems with serial as well as closed-loop architecture.

This book consolidates case study based research in tourism, travel, hospitality, and events under one roof.

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.

This book features selected papers presented at the 15th International Conference on Electromechanics and Robotics "e;Zavalishin's Readings"e; - ER(ZR) 2020, held in Ufa, Russia, on 15-18 April 2020.

This book constitutes the refereed proceedings of the 6th International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2024, held as part of the 26th HCI International Conference, HCII 2024, which took place in Washington, DC, USA, during June 29-July 4, 2024.

In today's competitive marketplace, businesses must be entrepreneurial to succeed.

This book provides a comprehensive discussion on emerging technologies in the Halal industry including recent highlights on the cartel issue and market competition in the crises era.

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds.

This book examines the impact of the COVID-19 pandemic on tourism performance in Africa.

In today's competitive marketplace, businesses must be entrepreneurial to succeed.

This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms.

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process.

This two-volume set, CCIS 2068 and 2069, constitutes selected papers presented during the Second Pan-African Conference on Artificial Intelligence, PanAfriCon AI 2023, held in Addis Ababa, Ethiopia, in October 2023.

This two-volume set, CCIS 2068 and 2069, constitutes selected papers presented during the Second Pan-African Conference on Artificial Intelligence, PanAfriCon AI 2023, held in Addis Ababa, Ethiopia, in October 2023.

This book examines the impact of the COVID-19 pandemic on tourism performance in Africa.

The book discusses the dynamics and control of motion for mobile robots and other systems capable of moving in various environments by modifying their configurations.

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process.

This book constitutes the refereed proceedings of the 6th International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2024, held as part of the 26th HCI International Conference, HCII 2024, which took place in Washington, DC, USA, during June 29-July 4, 2024.

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.

This book presents the proceedings of the 7th IFToMM Asian Mechanisms and Machine Science Conference (Asian MMS), held in Almaty, Kazakhstan, on August 28-30, 2024.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.

In this book, the relationship between financial decision-making and chronic regulatory focus is explored to provide a better understanding of consumer decisions.

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product.

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective.

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.

This book highlights the basic theories and key technologies of error compensation for industrial robots.

This book presents theoretical foundations and technical implementation guidelines for multi-vehicle fleet maneuvering, which can be implemented by readers and can also be a basis for future research.

This book is the first comprehensive book about reservoir computing (RC).

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.

This book is the first on the history of Chinese public relations, and has been selected as one of the "e;40 representative books for 40 years of public relations in China"e; by the Public Relations Society of China.

This book presents a multi-disciplinary view of all aspects of rehabilitation robotics and non-invasive surgery, ideal for anyone new to the field.

This book is a collection of papers presented at XIV International Scientific Conference "e;INTERAGROMASH 2021"e;, held at Don State Technical University, Rostov-on-Don, Russia, during 24-26 February 2021.

This book discusses the dynamic analysis of rigid-flexible robots and multibody systems with serial as well as closed-loop architecture.

This book is a collection of high-quality research articles.

Machine learning has become one of the most prevalent topics in recent years.

This book gathers a selection of refereed papers presented at the 8th International Conference on Kansei Engineering and Emotion Research 2020 (KEER 2020), which was held in Tokyo, Japan, 7-9 September 2020.

This book features selected papers presented at the 15th International Conference on Electromechanics and Robotics "e;Zavalishin's Readings"e; - ER(ZR) 2020, held in Ufa, Russia, on 15-18 April 2020.

This book addresses cutting-edge topics in robotics and related technologies for rehabilitation, covering basic concepts and providing the reader with the information they need to solve various practical problems.

This book features selected papers presented at the 14th International Conference on Electromechanics and Robotics 'Zavalishin's Readings' - ER(ZR) 2019, held in Kursk, Russia, on April 17-20, 2019.

This book gathers selected papers presented at the Third International Conference on Mechatronics and Intelligent Robotics (ICMIR 2019), held in Kunming, China, on May 25-26, 2019.

This book is the first on the history of Chinese public relations, and has been selected as one of the "e;40 representative books for 40 years of public relations in China"e; by the Public Relations Society of China.

This book constitutes revised selected papers from the 6th International Conference on Robot Intelligence Technology and Applications, RiTA 2018, held in Putrajaya, Malaysia, in December 2018.

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective.

This book is the first comprehensive book about reservoir computing (RC).

Machine learning has become one of the most prevalent topics in recent years.

The proceedings gather a selection of refereed papers presented at the 7th International Conference on Kansei Engineering and Emotion Research 2018 (KEER 2018), which was held in Kuching, Malaysia from 19 to 22 March 2018.

This book represents the work of some of the contemporary world leaders in marketing.