Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.
In recent years the term corporate social responsibility (CSR) has gained prominence both in business and in the media, not least because of the rise in power of the transnational corporation in an increasingly globalized world.
Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success.
The book reflects on ways of transcending Equality, Diversity and Inclusion (EDI) by establishing a dialogue between the professional experience of the authors and experts from academia and practitioners from financial services and executive search.
This concise and current guidebook to the legal issues involved with conducting e-business is a one-stop source for both domestic and cross-border laws and regulations.
Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors.
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth.
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies.
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research.
This second book in the EFMD Management Education series explores business schools' increasing focus on, and search for, meaningful societal and economic research impact.
Following the recent global financial crisis there is a growing interest in alternative finance - and microfinance in particular - as new instruments for providing financial services in a socially responsible way or as an alternative to traditional banking.
Wir leben in einer Zeit, in der Daten immer mehr Relevanz besitzen, und zwar sowohl für die Geschäftsmodelle von Unternehmen im Gesamten als auch für einzelne Funktionsbereiche.
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations.
Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers.
Over the last ten years, Corporate Social Responsibility (CSR) has grown from being criticised as a management fad to being endorsed as good business practice by the majority of the world's leading companies.
The failure of many governments to provide basic rights for their citizens has given rise to the expectation that globally operating corporations should step in and fill governance gaps, for example in the area of human rights.
Band 5 aus der erfolgreichen 6teiligen Buchserie "Verkaufen ist für alle da" beschäftigt sich mit dem Vertrieb und dessen 12 Phasen im strukturierten Vertriebsprozess.
