Sales and marketing

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Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value.

This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.

This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series.

This exciting new text engages with the issue of ethical dilemmas encountered in different organizations.

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services).

Part of the Greenleaf Publishing Responsible Investment Series.

Don't be intimidated by all the search engine optimization (SEO) tools out there.

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.

Dieses Handbuch trägt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutschland, Schweiz und Österreich zusammen.

Panoramas have a captivating effect, whether integrated in a personal homepage or professionally used in architecture, in museums or in company or product presentations.

Casey Stanton''s brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week.

The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management.

This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities.

Cold-calling is history-your future is in social media!

Agnes Schipanski entwickelt auf Basis einer umfangreichen Literaturanalyse ein umfassendes Modell der international integrierten Unternehmenskommunikation, das transnational orientiert ist.

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey.

Menschen wird selten bewusst, warum sie Dinge kaufen.

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field.

SHORTLISTED: Business Book Awards 2025 - Change & SustainabilityIt has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future.

This textbook provides a comprehensive overview of identity-based brand management based on current research.

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.

In this book, the relationship between financial decision-making and chronic regulatory focus is explored to provide a better understanding of consumer decisions.

Was macht Marken stark?

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text.

Laying out management and safety procedures that reduce injuries and the aggravation that follows, this book covers hiring, training, and managing employees with injury avoidance in mind.

"e;Service"e; in this book refers to the behaviors and actions of serving customers.

This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science.

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers.

Sind Sie im Vertrieb technischer Güter oder komplexer Serviceleistungen tätig?

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade.

Authors will benefit hugely from this practical book by seeing howeffective they can be at helping to promote their own books.

Mit BEST IDEAS gibt es erstmals einen holistischen Ansatz für das Markenmanagement.

What is the economic justification of advertising?

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.

Emotion is one of the defining forces in our lives.

For undergraduate courses in Service Marketing This title is a Pearson Global Edition.

Organizations and societies are facing extreme challenges that require action (IPCC, 2021).

This book is the result of several years of research, curriculum development, and testing of a consumer and entrepreneurial literacy educational program for l- literate, low-income adults in India.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business.