Sales and marketing

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing.

What exactly is sales force automation?

This book is designed for those scholars, students, policy-makers - or just curious readers- who are looking for heterodox thinking on the issue of environmental economics and policy.

Das Buch beschäftigt sich mit Fragestellungen, die aus Rückkopplungen zwischen verschiedenen Ländermärkten resultieren.

This book is a very practical guide to help managers put their own and their employees' professional values to work.

People want to create a better world and planet; however, where, and how to start remains the question.

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach.

How to be a Manager: A Practical Guide to Tips and Techniques is a useful book designed to show you how to develop your managerial understanding and skills at whatever job level you presently hold.

Konsumentenverhalten ist ein zentrales Fach der verhaltensorientierten Betriebs­ wirtschaftslehre.

Money laundering is a global issue and there is evidence that the services provided by the legal profession may be misused to launder the proceeds of crime.

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program.

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability.

Around the turn of the millennium it had become painfully evident that development aid, charity or "e;global business-as-usual"e; were not going to be the mechanisms to alleviate global poverty.

This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business.

Corporate citizenship is enmeshed in the debate about Africa's future.

Public Relations is fundamentally concerned with communication -- but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online.

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers?

A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity.

In this revealing book Junie Tong reflects on the role of banking and finance in China.

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter.

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth.

This research study brings theoretical insights on real-life negotiations in sales of professional services in Spain and Germany.

A ';comprehensive book with practical orientation on major and current issues on hospitality management that middle-level managers and top management face in their efforts to achieve organizational objectives.

This book discusses the impact of information and communication technologies (ICTs) on organizations and on society as a whole.

This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

This book examines the reasons behind the declining fortunes of public access channels.

This book examines the challenges and pressures liberal journalists face in Putin's Russia.

Stuck for ideas, inspiration or just want to work differently?

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines.

Discover how entrepreneurship can dismantle the structural, social, cultural, and internalized stigma of disability in this compelling book.

WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size.

Praise for The Ultimate Sales Managers' Guide "e;Klymshyn not only understands this great profession, he relates the passion and fun of managing sales people in this wonderful guide.

Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions.

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY.

The challenges of achieving environmental sustainability and of generating decent work for all are closely linked.

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections.

The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive.

The 21st century is the age of "e;neo-liberalism"e; - a time when the free market is spreading to all areas of economic, political and social life.

Nie zuvor wurde so viel getwittert, gexingt und gepostet.

In today's fast-paced world, salespeople get little, if any, coaching or mentoring support.

Cross-sector partnerships are widely hailed as a critical means for addressing a wide array of social challenges such as climate change, poverty, education, corruption, and health.

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns.