Sales and marketing

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business.

In der Praxis lässt sich vielfach beobachten, dass die Einführungen von Medieninnovationen mit Sportgroßereignissen und sportbezogener Werbung verbunden werden.

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products.

Artificial Intelligence and Ethics is a general and wide-ranging survey of the benefits and ethical dilemmas of artificial intelligence (AI).

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.

Marken sind im Kern nichts anderes als viel Emotion und eine geniale Idee.

Die Preisgestaltung ist eine der wichtigsten Säulen eines jeden Start-ups.

Das vorliegende Buch, der erste Band aus einer Reihe von drei Bänden, behandelt die Verhaltens- und Informationsgrundlagen des Marketing: das Käuferverhalten, die Marktforschung und Marketing-Prognosen.

This volume of Eurasian Studies in Businessand Economics focuses on latest results from entrepreneurship and SME research,Human Resources, along with a focus on the Tourism industry.

Leader Work offers an accessible and engaging introduction to the power of reflection to support leaders in their development and professional practice.

Societies around the world face an increasingly uncertain future as social and ecological changes create pressure on resource governance, and this uncertainty calls for new models that illuminate the intersections of civil society, public sector, and private sector resource management.

Doing business in today's economy and surviving requires a new paradigm.

UnMarket to build trust and make lifelong customers!

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them.

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying.

The 17 Sustainable Development Goals (SDGs) embody the collective aspirations of the world's peoples: peace, freedom, development and sustainability.

In this book, Tobias Roding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays.

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing.

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape.

This textbook is the first introductory primer on integrated marketing communications.

This collection of country studies explores changing relationships between the state, employers and labour in an increasingly internationalized world economy.

Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind.

The definitive guide to implementing Baldrige Criteria in any organization-from the team that has worked with 18 Malcolm Baldrige Award winnersFor organizations in both the public and private sectors, the coveted Malcolm Baldrige National Quality Award is the gold standard to which all leaders aspire.

Customer Loyalty Isn't Enough Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets.

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

The term humanisation was introduced in humanistic studies to develop a humanist way of thinking about organisations and human relations.

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Learn how to strategically execute public relations assignments!

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021.

"e;A powerful and urgent introduction to lean marketing and the magic of getting it right.

Clinical trials used to be conducted overwhelmingly in the US and Europe but for a range of economic, technical and ethical reasons, the number of multicentre studies recruiting subjects in different regions of the World has grown exponentially.

Reasonable accommodation is defined as any change in the work environment or in the way business is usually conducted that results in equal employment opportunity for an individual with a disability.

The pandemic wave of Covid 19 made many organizations in different sectors rethink their business strategy.

Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.

With the rise of a knowledge-based economy a change in the approach to the role of employees has come.

"e;A must read for every aspiring entrepreneur.

This book examines the work of the public relations, technology, and legal professionals who provide online "e;reputation management"e; services, situating their work within contemporary debates about regulating speech on the internet.