Sales and marketing

This book serves as a valuable resource for researchers and practitioners in related fields, providing timely insights into recent progress in robotics and artificial intelligence.

This two-volume set, CCIS 2068 and 2069, constitutes selected papers presented during the Second Pan-African Conference on Artificial Intelligence, PanAfriCon AI 2023, held in Addis Ababa, Ethiopia, in October 2023.

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.

This book explores the critical role of LiDAR technology in autonomous navigation and advanced driver assistance systems (ADAS).

In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication.

This book explains the psychology theory behind design using plain language.

Purchasers of manufactured goods need assurance that they will perform well over their expected life.

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before.

This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient.

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products.

This book includes peer-reviewed papers presented at the 3rd International Conference on Emerging Electronics & Automation (E2A) 2023.

Green Islamic finance is a growing field that combines Islamic investment principles with environmental responsibility.

Transportation is an essential part of human activity and a service that makes an enormous contribution to the economic, social, and general well-being of countries and their citizens.

The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20-23, 2024.

This book highlights the transformative potential of AI-enabled pricing, showing how it empowers businesses to unlock revenue, optimize customer experiences, and gain a competitive edge.

Providing an exploration of the discussion on how a stronger ethical basis for the work of environmental health practitioners (EHPs) can contribute to improved public health, because EHPs/environmental health officers (EHOs) come into daily contact with members of the public to address threats to their health and wellbeing.

In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication.

The first meeting is where everything beginsor ends.

The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20-23, 2024.

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa.

The first meeting is where everything beginsor ends.

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine.

Building a Psychologically Safe Work Environment provides a roadmap to enable the creation of spaces in organizations where voices are heard, actions taken, and lives improved.

This Festschrift, dedicated to Wolfgang Reif on the occasion of his 65th birthday, collects contributions written by many of his closest research colleagues and many of his former students.

The recent trend in user-customized product design requires the shape of products to be automatically adjusted according to the human body's shape, so that people will feel more comfortable when wearing these products.

In todays industries, New Product Development (NPD) is often the focal point of competition.

This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.

With the rapid development of artificial intelligence and the emergence of various new sensors, autonomous driving has grown in popularity in recent years.

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.

This book brings together original, peer-reviewed research papers from the 2024 10th International Conference on E-Business and Applications, held in Singapore from February 26 to 28, 2024.

This book highlights the transformative potential of AI-enabled pricing, showing how it empowers businesses to unlock revenue, optimize customer experiences, and gain a competitive edge.

Although sensor fusion is an essential prerequisite for autonomous driving, it entails a number of challenges and potential risks.

The book is divided into sections according to the content of the chapters.

This book envisions the imminent arrival of fully robotic haircutting systems with commercial practicality, driven by advancements in technologies such as 3D printing, CNC machining, artificial intelligence, and robotics.

This two-volume set, CCIS 2068 and 2069, constitutes selected papers presented during the Second Pan-African Conference on Artificial Intelligence, PanAfriCon AI 2023, held in Addis Ababa, Ethiopia, in October 2023.

This book brings together original, peer-reviewed research papers from the 2024 10th International Conference on E-Business and Applications, held in Singapore from February 26 to 28, 2024.

This book presents an analysis of how the economic Korean Miracle spread into the cultural "e;Korean Wave"e; (Hallyu).

This book introduces readers to power robot systems and their applications in the electric power industry.

This book introduces readers to power robot systems and their applications in the electric power industry.

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members' behaviour.

This book examines the role of media credibility and trust in news personalization and consumer engagement in the US.

This book presents a comprehensive discussion of the mechanical modelling and control of multicopters, more commonly referred to as drones.

This book presents a comprehensive discussion of the mechanical modelling and control of multicopters, more commonly referred to as drones.