Dieses Fachbuch bietet eine umfassende Analyse und praktische Anleitung zur Entwicklung und zum Management neuer Vertriebskompetenzen, die durch die digitale Transformation erforderlich geworden sind.
This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.
This book constitutes the refereed proceedings of the 6th International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2024, held as part of the 26th HCI International Conference, HCII 2024, which took place in Washington, DC, USA, during June 29-July 4, 2024.
Dieses Fachbuch bietet eine umfassende Analyse und praktische Anleitung zur Entwicklung und zum Management neuer Vertriebskompetenzen, die durch die digitale Transformation erforderlich geworden sind.
In an age where real-time processing and interaction with the physical world through digital lenses are paramount, visual SLAM technology has become the backbone of mobile AR/VR applications, robotics, and autonomous systems.
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape.
This Festschrift, dedicated to Wolfgang Reif on the occasion of his 65th birthday, collects contributions written by many of his closest research colleagues and many of his former students.
Building a Psychologically Safe Work Environment provides a roadmap to enable the creation of spaces in organizations where voices are heard, actions taken, and lives improved.
This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry.
The natural interaction ability between human and machine mainly involves human-machine dialogue ability, multi-modal sentiment analysis ability, human-machine cooperation ability, and so on.
This book introduces readers to the principles and practical applications of intelligent robot system with robot operating system (ROS), pursuing a task-oriented and hands-on approach.
Using a designed vector field to guide robots to follow a given geometric desired path has found a range of practical applications, such as underwater pipeline inspection, warehouse navigation, and highway traffic monitoring.
Using a designed vector field to guide robots to follow a given geometric desired path has found a range of practical applications, such as underwater pipeline inspection, warehouse navigation, and highway traffic monitoring.
With the rapid development of artificial intelligence and the emergence of various new sensors, autonomous driving has grown in popularity in recent years.
In an age where real-time processing and interaction with the physical world through digital lenses are paramount, visual SLAM technology has become the backbone of mobile AR/VR applications, robotics, and autonomous systems.
Transportation is an essential part of human activity and a service that makes an enormous contribution to the economic, social, and general well-being of countries and their citizens.
Although the origins of public relations can be firmly traced back to an approach integrating psychology, sociology, politics, and journalism, the psychological component has not been well developed in current PR theorising and education.
Although the origins of public relations can be firmly traced back to an approach integrating psychology, sociology, politics, and journalism, the psychological component has not been well developed in current PR theorising and education.
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution of travel products.
This book features selected papers presented at the 14th International Conference on Electromechanics and Robotics 'Zavalishin's Readings' - ER(ZR) 2019, held in Kursk, Russia, on April 17-20, 2019.
This book, situated at the intersection of humanistic management, aesthetics, and artificial intelligence (AI) studies, aims to explore how the emergence of AI-driven solutions reshapes managerial paradigms, alters human experiences within organisations, and redefines the values guiding leadership, communication, and organisational development.
A groundbreaking exploration into the intricate art of business turnarounds and swift recovery - qualified by a career's worth of insights - in Your Turn the message is startlingly clear: a turnaround is a one-chance-only experience.
A groundbreaking exploration into the intricate art of business turnarounds and swift recovery - qualified by a career's worth of insights - in Your Turn the message is startlingly clear: a turnaround is a one-chance-only experience.
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth.
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth.
'An invaluable, refreshing return to the essentials of marketing - a great and useful read'Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hustle, marketing matters.
On Vocation: How to Align Your Purpose with Your Profession explores the transformative journey of aligning one's passion and purpose with one's profession to create meaningful impact.
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture-a topic that has burgeoned within the marketing field.
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture-a topic that has burgeoned within the marketing field.
