The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous.
Bisherige Diskussionen über die Zukunft von Werbeagenturen befassten sich primär mit der Fragestellung, ob und inwieweit sich Werbeagenturen zu kreativen Unternehmensberatungen entwickeln werden.
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
In organizations these days, there are two cultures, two sets of expectations, two languages; that of the business-as-usual organization and separately that of projects.
This book is the first to explore the application of system leadership to promote sustainable solutions for contemporary and future environmental and social problems.
This volume reports the proceedings of a conference of highly qualified practitioners and theorists from East and West, dealing with competition and the important part it plays as an essential element of the market economic system.
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.
Ethical Engineering: A Practical Guide with Case Studies provides detailed and practical guidance in making decisions about the many ethical issues practicing engineers may face in their professional lives.
Die Autoren zeigen, wie Unternehmen ein wirksames und wertschöpfendes Corporate Brand Management als marktorientiertes Führungskonzept etablieren können.
Matrix Methods: Applied Linear Algebra, Third Edition, as a textbook, provides a unique and comprehensive balance between the theory and computation of matrices.
How to be a Manager: A Practical Guide to Tips and Techniques is a useful book designed to show you how to develop your managerial understanding and skills at whatever job level you presently hold.
This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective.
Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und operativen Marketing-Controllings.
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself.
Da der Erfolg von Unternehmen maßgeblich von der Zufriedenheit der Kunden abhängt, ist es besonders wichtig, alle Möglichkeiten zur Steigerung der Kundenzufriedenheit zu kennen und in Entscheidungsprozesse einbeziehen zu können.
"Marketing für Klein- und Familienbetriebe" ist Pflichtlektüre für alle, die ihren Betrieb wettbewerbsfähig und kundenorientiert in die Zukunft führen wollen.
The sales management classic-updated for today's competitive business environmentAdvanced digital technologies, the breakdown of traditional business barriers, and increased customer empowerment have transformed the sales profession.
This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021.
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.
Alexander Kolano analysiert kanalübergreifende Effekte von Online-Kommunikationsmaßnahmen und verknüpft dabei verhaltenswissenschaftliche, entscheidungsorientierte und systemtheoretische Erklärungsansätze.
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication.
This book provides a complete presentation of the past, present, and future of professional burnout by bringing together a set of original papers from an international group of leading scholars on burnout.
This unique title draws together in one volume some of the best thinking to date on the pressing social and environmental challenges we face as a society.
Business Analytics: A Data-Driven Decision Making Approach for Business-Part I,/i> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making.
Sustainability is normally considered to be about choices for the future being limited by decisions made in the present, and is frequently portrayed as concerning environmental issues alone.
Dieser Praxisleitfaden ist für den täglichen Einsatz konzipiert - als täglicher Assistent des Produktmanagers, der erfolgreich im Marketing in der Pharmaindustrie arbeiten will.