In today's ultra-competitive global business environment, it is becoming increasingly important for companies to reduce spending while simultaneously improving their efficiency and productivity.
Sie sind Online-Marketing-Spezialist und machen sich Gedanken um Ihre ganz persönliche Zukunftssicherung in Zeiten von Künstlicher Intelligenz und Big Data?
Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever.
In this revealing book Peggy Chiu argues against the common belief that maximizing wealth is the primary concern of ordinary small shareholders when they make their share-buying decisions.
This is Why Keep in contact with current clients Reach millions of potential clients Share your business news Be a voice in your industry Manage your company reputation Communicate with employees and partners Build your client list Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of todays hottest social networks and help you uncover the best social sites for your business.
Die Messelogistik findet in der Messebranche trotz des grundsätzlich bekannten Kostensenkungs- und Effizienzsteigerungspotenzials bisher wenig Beachtung.
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it.
This edited collection brings together journalism scholars from mainland China, Hong Kong, the UK and Australia to address a variety of pressing issues and challenges facing digital journalism in China today.
While the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 1947 and the economic liberalisation that began in 1991.
At the turn of the century the term "e;gamification"e; was introduced as a concept to understand the process of using game mechanics in "e;non-game"e; contexts.
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
The 25 years leading up to the international financial crisis have been depicted as 'capitalism unleashed', containing deregulation, privatisation, demutualisation and financialisation.
Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise.
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of viewDo you think you know your ideal customer?
Artificial intelligence is shaking up economies around the world as well as society at large and is predicted to be either the best or worst thing to happen to humanity.
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
This book is a key introduction to ethics in engineering, providing professionals at all stages of their career with guidance on navigating the increasingly complex world of practising engineering ethically on an international scale.
Whether you are undertaking the exercises for your own purposes or with the intent of completing a certification course in sustainable development, this workbook will be of help.
A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money.
Der Vertriebsprofi Uwe-Jürgen Günter-von Pritzbuer eröffnet eine ganz neue Perspektive auf das Thema Verkaufen: Gestalten Sie jede Phase des Verkaufsgesprächs so, dass sich der Kunde fühlt wie der Gast in einem Drei-Sterne-Restaurant.
The influential are no longer only those with celebrity status - but until now there has been no authoritative resource on the theory and practice of influencer marketing.
Tom Brady and the "e;tuck rule"e;; "e;Nobody knew health care could be so complicated"e;; "e;The financial world has become way too complicated and very secretive.
Drawing on empirical work and secondary analysis from the UK and Finnish construction industries, this book contributes a deep-rooted analysis of construction industry harms that originate from corporate-industrialstate processes.
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry.
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete.
This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.
