Since this classic book was first published in 2003, sustainability has increasingly been accepted as standard business practice for leading corporations, while the science itself has revealed how human activity has become the dominant force influencing irreversible changes in the planetary systems.
Practical Customer Success Management is a complete "e;handbook for CSMs"e;, written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe.
Dieses Fachbuch bietet eine umfassende Analyse und praktische Anleitung zur Entwicklung und zum Management neuer Vertriebskompetenzen, die durch die digitale Transformation erforderlich geworden sind.
Islamic Macroeconomics proposes an Islamic model that offers significant prospects for economic growth and durable macroeconomic stability, and which is immune to the defects of the economic models prevailing both in developed and developing countries.
In diesem Werk zeigt Riccardo Wagner praxisnah und auf Basis einer umfassenden kommunikationswissenschaftlichen Studie, wie Unternehmen mit guter interner Kommunikation Mitarbeiter für Nachhaltigkeit begeistern können.
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions.
Prevailing models of organisation divide people into owners, managers and employees, forcing especially the latter to obey, to behave, and to function well within a hierarchical and managerial pecking order.
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences.
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
The book reflects on ways of transcending Equality, Diversity and Inclusion (EDI) by establishing a dialogue between the professional experience of the authors and experts from academia and practitioners from financial services and executive search.
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role.
This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.
The activities carried out in a business organization stem from the contribution of subjects who cooperate in the expectation of obtaining adequate rewards.
Angesichts gesättigter, wettbewerbsintensiver Märkte muss nicht nur die Kundenbindung, sondern auch die Kundenabwanderung im Fokus des Customer Relationship Managements (CRM) stehen.
This book is a landmark in showing how industrial-organizational psychology and related fields contribute to environmental sustainability in organizations.
Dieser Quick Guide vermittelt in einer kompakten Übersicht die wesentlichen Schritte zum Aufbau und zur Steuerung von Vertriebspartnerschaften im Internet.
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed.
In a world where the implications and consequences of corporate actions and decisions are potentially far-reaching and lasting, ethical standards - their observance and their breach - must be part of the language of business conduct, whether in the context of corporate transgressions, regulatory effectiveness, terms of engagement between business and their stakeholders, or the metrics used by investors in assessing performance and risk and understanding long-term value.
Through the focus on organizational space, using the reception and significance of the seminal work on the subject by sociologist Henri Lefebvre, this book demonstrates why and how Lefebvre's work can be used to inform and elaborate organisational studies, especially in view of the current interest in the "e;socio-material"e; dimension of organisations.
Innovationsstarke Branchen – und dazu zählt das Dialogmarketing ganz eindeutig – benötigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu fördern.
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more.
This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as 'ghost signs').
Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert.
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena.
Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics.
