Many contemporary business models are now completely based on the idea of a circular economy or sustainability, where they extensively use technology to save resources, become more efficient, and leave a smaller carbon footprint on the planet.
Las tendencias comerciales, politicas y sociales que se han experimentado en los ultimos 10 anos han senalado muchas de las aplicaciones actuales del neuromarketing.
En un mundo donde la tecnología avanza a pasos agigantados, la creatividad y la curiosidad se convierten en las llaves para explorar nuevas posibilidades.
In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a timely and cutting-edge examination of how businesses must rethink engagement to thrive.
This state-of-the-art textbook provides a wide-ranging foundation to communication management - including corporate communication, public relations, and strategic communication - from an exclusively digital and global perspective.
Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry.
Ethics for Managers introduces students to the philosophical underpinnings of business ethics and translates this theory into practical terms, demonstrating the moral implications of the decisions managers make.
With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising to the emergence of the digital age.
Towards Unmanned Surface Vehicles: Methods and Practices presents the latest overview, methodologies, design practices, and applications of unmanned surface vehicles (USVs).
Environmental jurisprudence is a dynamic field that integrates insights from various disciplines, including basic sciences, earth science, economics, and law.
With adults over sixty becoming an ever-increasing proportion of the global population, the challenge of accommodating the needs, preferences, and abilities, of this heterogeneous population has increased.
Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry.
Addressing major social and ecological issues, this book establishes the field of ethics as a fundamental science that cannot be separated from economics and business.
Transparency and Public Participation for Radioactive Waste Management in Europe investigates how the pillars of the Aarhus Convention, and a broader understanding of transparency by Civil Society (CS), can be transposed into Radioactive Waste Management (RWM), particularly in the establishment of Radioactive Waste (RW) facilities in different national contexts.
In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a timely and cutting-edge examination of how businesses must rethink engagement to thrive.
The book provides a comprehensive overview of biometrics, including its theoretical foundations and practical applications, and offers valuable insights into its relevance and impact on various sectors of society.
Preparing a proposal for a contract or a grant can be an overwhelming and extraordinarily complex process, but regardless of the proposal type or sector, certain truths always pertain.
The book provides a comprehensive overview of biometrics, including its theoretical foundations and practical applications, and offers valuable insights into its relevance and impact on various sectors of society.
Smart cyber physical systems (SCPS) are revolutionizing the interaction between the physical and digital realms, driving innovation across diverse fields.
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising to the emergence of the digital age.
Digital Marketing for Absolute BeginnersMaster SEO, Social Media, and Online Advertising to Grow Your Brand, Drive Traffic, and Increase SalesIn today's fast-paced digital world, businesses that fail to embrace online marketing are quickly left behind.
La Inteligencia Artificial (IA) se ha consolidado como una herramienta esencial en el ámbito del marketing digital, transformando estrategias y optimizando procesos de toma de decisiones.
EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation.
Exploring the Sustainability Development Goal for Responsible Consumption and Production, this volume provides insights from the performing arts, festivals and events, film industry, and fashion sectors.
YouTube Growth Hacks to 10M+ Views:: "e;Professional Strategies to Start and Grow Your YouTube Channel"e; [Multiply Your Organic Reach and Boost Your View's Count, Followers, and Revenue.
En este libro se recorrerán distintos conceptos y prácticas alrededor del pensamiento y diseño de futuros, llevándolos a ejercicios de innovación con visión a largo plazo.
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China.
