FROM THE BESTSELLING AUTHOR OF SOLUTION SELLINGThe program that is revolutionizing highend selling, by showing companies how to "e;clone"e; their top sales performersCEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills.
Telecommunications and the City provides the first critical and state-of-the-art review of the relations between telecommunications and all aspects of city development and management.
In den letzten fünf Jahren ist eine Vielzahl von wissenschaftlichen und praxisorienti- ten Publikationen erschienen, die sich aus unterschiedlicher Perspektive dem Thema Corporate Governance widmet.
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.
Sustainability for SMEs offers a comprehensive introduction to the key business cases and techniques for putting sustainability at the heart of your business strategy.
Obwohl Auktionen und Revenue Management in verschiedenen Branchen bereits weitreichende Anwendung zur Ertragsoptimierung finden, sind diese Instrumente in der Automobilindustrie bis dato nahezu unberücksichtigt.
Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection.
Die heutige Kommunikationslandschaft ist geprägt durch eine Vielzahl von verschiedenen Medien, über die ein Unternehmen mit seinen Kunden in Kontakt treten kann.
Durchdachtes und systematisch geplantes Recruiting von Vertriebsexperten kann sich sehr schnell positiv bemerkbar machen und direkt auf den Return-on-Investment einzahlen – wenn die richtigen Leute eingestellt werden.
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc.
The second edition of Leadership offers a unique, highly-applied academic treatise on leadership, uniquely blending a chronological analysis of the last 100 years of leadership theory with exclusive CEO interviews.
Dieses Buch beschreibt Trends bei der Bildung von Arbeitgebermarken, die aus den Folgen der Pandemie, aus Homeoffice, Digitalisierung, Arbeitskräftemigration und dem Einsatz von KI resultieren.
Dominik Schwizer untersucht Aktivierungsstrategien namhafter Sponsoren im Sport und entwickelt konzeptionelle Ansätze zur Gestaltung von Aktivierung in Sportsponsoring-Partnerschaften.
The issue of human rights, in the context of corporate social responsibility, is normally taken to relate to concern about exploitation in the supply chain - child labour, slavery in developing countries, and similar evils; but of course, human rights are engaged in relation to the treatment of employees in any work situation.
The accelerated pace of global consumption over the past decades has meant that governments across the world are now faced with significant challenges in dealing with the dramatically increased volume of waste.
This book is designed for those scholars, students, policy-makers - or just curious readers- who are looking for heterodox thinking on the issue of environmental economics and policy.
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals.
Conducting Online Research on Amazon Mechanical Turk(R) and Beyond, written by Leib Litman and Jonathan Robinson, provides both students and experienced researchers with essential information about the online platforms most often used for social science research.
Environmental policy agendas, activism and academic research into ecological questions are all predominantly derived from the philosophical perspectives of the West.
This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles.
This fascinating new core textbook, authored by a highly respected academic with over a decade of industry experience, takes a global and strategic approach to the important topic of operations management (OM).
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good.
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
