If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike.
As globalization has brought about new concerns and responsibilities for business, particularly in the realm of human rights, many multinational corporations (MNC) operating in Asia have argued that such rights are the responsibility of government.
Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption.
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis.
This book provides an original theoretically and empirically grounded analysis of regulatory enforcement activism in post-crisis periods and the ensuing regulatory interactions.
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Voluntary environmental agreements (VEAs) - generally agreements between government and business - have been regarded by many as a key new instrument for meeting environmental objectives in a flexible manner.
Das Lehrbuch bildet die zur operativen Umsetzung erforderlichen Kompetenzen des Marketings als Kernstück der modernen BWL-Ausbildung wissenschaftlich anspruchsvoll, jedoch zugleich nachvollziehbar und kompakt ab: Im Zentrum stehen die Teilbereiche des modernen Marketing-Mix für Sachgüter ergänzt um relevante Konzepte des Dienstleistungsmarketings.
One of the greatest challenges of the 21st century is the problem of how the public and private sectors can sustain economic development, business growth, social well-being and ecosystem health in the face of accelerating demand for water, energy, and food.
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc.
With a range of well-respected voices from across the business, political, third sector and research spectrum, this important book provides an accessible insight into responsible leadership.
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives.
Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Management, das auf die Etablierung von Einkaufstätten als starke Marken abzielt.
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark- ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad- vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be- come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named.
This book demonstrates how generative artificial intelligence (AI), a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making.
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region.
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.
Dieses Buch zeigt, wie Unternehmen ihre Vertriebsstrategien und -prozesse an die veränderten Kundenerwartungen in Zeiten von Digitalisierung und Volatilität anpassen können – und müssen.
