This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
Contemporary public relations practice has developedover the last several decades from the weak third sisterin marketing, advertising, and public relations mix to afull player.
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.
An eye-opening look at the rapidly rising growth of gaming and the companiesincluding Peloton, Burberry, the New York Times, BMW, and Chipotlethat are using games to win over customers.
This book comprehensively introduces innovative technologies for practical applications in apple production, which include, but not limited to autonomous thinning, Internet of Things, drones for pollination, disease detection and control, and growth stage detection.
This book comprehensively introduces innovative technologies for practical applications in apple production, which include, but not limited to autonomous thinning, Internet of Things, drones for pollination, disease detection and control, and growth stage detection.
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities.
Esta obra ofrece una exploración exhaustiva de cómo las marcas pueden utilizar herramientas y plataformas digitales para optimizar su comunicación y alcanzar sus objetivos de marketing con eficacia.
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities.
Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses.
"e;Sobriete editoriale le guide pour ecoconcevoir vos contenus"e;Produire toujours plus de contenus est grandement facilite par des outils, comme l'intelligence artificielle.
Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses.
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.
Strategy and Leadership for Grand Societal Challenges: Bridging Theory and Practice offers a thorough examination of grand challenges (GCs), addressing the origins and impacts of these global issues while outlining practical solutions.
This book comprehensively covers core algorithms and techniques used in artificial intelligence (AI) and machine learning (ML) for engineering applications.
Determinar y aplicar las estrategias basicas de atencion y de calidad en el servicio propias de pequenos comercios conforme a la normativa aplicable, codigos de buenas practicas y respeto medioambiental.
Ethics for Managers introduces students to the philosophical underpinnings of business ethics and translates this theory into practical terms, demonstrating the moral implications of the decisions managers make.
Sustainability Disclosure examines the evolution of sustainability disclosure resulting from the implementation of mandatory reporting legislation within the European Union using the evidence from the Non-Financial Reporting Directive (NFRD) and Corporate Sustainability Reporting Directive (CSRD).
In the 21st century, commercial aviation has been transformed into a passenger-centric business in which the customer has assumed an ever more active role in managing their own journeys.
This book offers a comprehensive guide that explores the intricate world of rehabilitation robotics, bridging theoretical concepts with practical applications.
This book explores Asia's unique role as a global wellness destination, blending ancient healing practices like Ayurveda, traditional Chinese medicine, and yoga with cutting-edge wellness trends.
Ce manuel est destine aux createurs d'entreprise qui demarrent et plus largement a toute personne responsable d'une association desirant recruter des adherents et valoriser son image.
This book explores Asia's unique role as a global wellness destination, blending ancient healing practices like Ayurveda, traditional Chinese medicine, and yoga with cutting-edge wellness trends.
In recent years, embodied multi-agent systems, including multi-robots, have emerged as essential solution for demanding tasks such as search and rescue, environmental monitoring, and space exploration.
In recent years, embodied multi-agent systems, including multi-robots, have emerged as essential solution for demanding tasks such as search and rescue, environmental monitoring, and space exploration.
EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation.
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China.
Tactile Robotics structures and unifies the information processing of tactile data-not only for extracting object property but also for controller computation.
