Realising Good Growth is a practical and purposeful guidebook for leaders wishing to take a different path on a journey towards collective purpose and a better world, where profit is not the destination, just one of the sturdy pillars that supports the journey.
Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.
Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.
Libro especializado que se ajusta al desarrollo de la cualificacion profesional y adquisicion del certificado de profesionalidad "e;COMT0211 - ACTIVIDADES AUXILIARES DE COMERCIO"e;.
Smart cyber physical systems (SCPS) are revolutionizing the interaction between the physical and digital realms, driving innovation across diverse fields.
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders.
If you're looking to build production-ready AI applications that can reason and retrieve external data for context-awareness, you'll need to master--;a popular development framework and platform for building, running, and managing agentic applications.
This volume explores the role of the aesthetics of the synergy between humanism and artificial intelligence (AI) on the level of institutions and organisations, influencing individuals' well-being.
Willkommen in der neuen Ära der lokalen Suchmaschinenoptimierung: Dieses Buch ist kein weiteres "Top 10 Local SEO Tipps"-Heftchen – sondern ein praxisnahes, tiefgreifendes Kompendium für Fortgeschrittene, Agenturen und technische SEOs, die Google Maps Rankings wirklich verstehen und systematisch dominieren wollen.
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers.