In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world.
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age.
Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung multipler Absatzkanäle.
Modeling Uncertainty in the Earth Sciences highlights the various issues, techniques and practical modeling tools available for modeling the uncertainty of complex Earth systems and the impact that it has on practical situations.
For consultants, facilitators or OD specialists, a house's familiar image will help their clients see, think and feel their ways solving their business issues.
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market.
Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can t ignore, though maybe you want to.
The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise.
A major objective of this book is to identify the key determinants ofsuccessful inter-firm collaborations in the telecommunications industry in Australia and China, utilizing both qualitative and quantitative research methods as complementary methodologies.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products.
Zur Sicherung und Erhöhung der Kundenzufriedenheit und Kundenbindung steht die Bedeutung und Notwendigkeit eines professionellen Dienstleistungsmarketing sowohl für traditionelle Dienstleister als auch für industrielle Anbieter mit Serviceleistungen im Vordergrund.
Praise for How to Deal with Difficult Customers "e;The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties.
Increasingly, employees of regulatory bodies, law enforcement agencies and others who are not trained forensic accountants or experienced investigators find themselves responsible for conducting what amount to financial investigations.
Das Lehrbuch führt auf kommunikationswissenschaftlicher Grundlage in die Theorie, Methodik und das Leistungsvermögen der Ethik öffentlicher Kommunikation ein.
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market.
This book provides a description of the state of the art on environmental disclosure, illustrating the key theoretical issues, the regulatory frameworks, and the main standards developed and reporting the results of an empirical analysis on the environmental disclosure released by listed firms.
Lleno de consejos prácticos y motivación para todo profesional de ventas, Zig Ziglar Ventas es una completa guía de referencia para cualquier profesional en este campo.
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
Today, one of the top priorities of an organization's modern corporate strategy is to portray itself as socially responsible and environmentally sustainable.
Updated for a post-Covid world, the second edition of this groundbreaking book explains why becoming a Humachine enterprise is the only way forward for a company to maintain a competitive advantage in the age of artificial intelligence (AI).
