Sales and marketing

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders.

Corporate responsibility is considered an oxymoron by much of society.

An essential guide for small business owners that Booklist calls "e;appealing and supremely useful"e; in a starred review and Guy Kawasaki points out in the foreword, "e;if you're an entrepreneur or small business owner and want to master digital marketing, you need this book.

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

This employee engagement book focuses on the HOW of engaging employees in sustainability through four diverse case studies, thought-prompting questions and tips, as well as a unique model of employee engagement to guide strategy.

The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe.

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty.

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible.

Globalisation of the market, law and politics contributes to a diversity of transnational sustainability problems whose solutions exceed the territorial jurisdictional limits of nation states in which their effects are generated or occur.

"e;The Review of Marketing Research"e; annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.

Provides practical easy-to-implement advice on how to comply with the latest rules and regulations.

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless.

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world.

Change processes in organizations are time consuming, expensive, and often don't create the intended results.

Harness "e;Code Halos"e; to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events.

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment.

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing.

Indigenous, ethnic and rural peoples throughout the world struggle to effectively deal with the challenges triggered by outside economic and social intervention.

Shift your strategy downstream.

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations.

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process.

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.

Find out how to increase your marketing success with this book on neuro-advertising.

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students.

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.

Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making.

By the time we die, we will have spent an estimated one and a half years just watching TV commercials.

Blog is short for Weblog.

From the price of a candy bar to the price of a house, Woirol's book demystifies prices and markets.

CSR is a fragile concept if conceived only at the organizational level or driven only by leadership will.

Scale your single-person business to profitability.

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile.

This book presents a comprehensive compilation of the latest research into digital disruption in the media industry.

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business.

As potentially the largest retail market, China has attracted a great number of foreign retail operations.

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