Based on over a decade of research, this book examines the social harms of Australian prescription and non-prescription medicine regulation and how these ultimately stem from neoliberalism and its reinforcement of state and corporate power.
Advances in Artificial Intelligence for Healthcare Applications comprehensively covers the theoretical foundations, applications, and research potential of artificial intelligence in the healthcare domain.
Este capítulo de la colección Liderazgo comercial: La clave en el mundo de los negocios comienza profundizando acerca de la cultura de ventas de una empresa: ¿qué es?
This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science.
Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.
This book comprehensively covers core algorithms and techniques used in artificial intelligence (AI) and machine learning (ML) for engineering applications.
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications.
This book presents a selection of the best papers from the 18th International Conference on Business Excellence, "e;Smart Solutions for a Sustainable Future"e; (ICBE 2024), held in Bucharest, Romania, in March 2024.
Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
El texto profundiza en las herramientas con que cuenta el consumidor moderno para proteger su derecho a tomar decisiones de consumo libre, en una epoca donde tiene acceso ilimitado a la informacion que teoricamente le permitiria tomar decisiones informadas.
