Sales and marketing

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals.

This book is inspired by the term "e;digiwine,"e; a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps.

Humor has long been one of the most common approaches used in advertising.

Under the rule of the current economic order, social injustice is ever-increasing.

The current economic situation has highlighted deficiencies in corporate governance while also showing the importance of stakeholder relations.

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

What's the Secret?

Avoiding prejudice will be critical to economic success in the fourth industrial revolution.

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed.

This book will bridge the knowledge gap and provide valuable insights into how sustainable HRM practices can contribute not only to organizational sustainability but also to sustainability at large.

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up.

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'.

Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent.

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better.

With growing economic inequality and threats to the sustainability of human societies, Koh argues that cooperatives can play an important role in promoting decent work and reducing economic inequality in the twenty-first century and thus urges policy makers to reignite policy discussions on cooperatives.

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness.

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization.

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance.

This book focuses on how to succeed in China, the globe's largest consumer market, through the branding market strategy.

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management.

Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios.

Effective communication is vital to science, engineering and business management.

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.

When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history.

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity.

Confusion is more than just another daily inconvenience, though its impacts are often hidden in metrics such as market share, productivity, and ROI.

Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics.

The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China.

The study of pilgrimage often centres itself around miracles and spontaneous populist activities.

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike.

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands.

This book examines how multinationals can promote peace and stability in conflict regions.

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

This book provides an analysis of the impact of the climate crisis on corporate law and theory in the coming decades as the world seeks to meet the target of net zero carbon emissions by 2050.

Digital Marketing Fundamentals covers the entire marketing process.

In recent years, many companies have realised customer experience (CX) is the new marketing battle ground.

The ultimate "e;how-to-do-it"e; guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually making sustainability work for organizations.

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy.

Alignment: A Provider's Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement.

How customers and consumer behavior have been changing due to technology and other forces is of prime interest.

Forests are under tremendous pressure from human uses of all kinds, and one of the most significant threats to their sustainability comes from commercial interests.

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value.