The 2nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.
This book covers a wide range of topics related to human-robot interaction, both physical and cognitive, including theories, methodologies, technologies, and experimental studies.
Trust in Generative Artificial Intelligence: Human Robot Interaction and Ethical Considerations is a comprehensive exploration of the critical role of trust in the rapidly evolving world of AI.
Ein klarer Leitfaden für die Herausforderungen und Chancen des modernen Handelsmanagements: Das Buch beleuchtet die digitale Transformation, nachhaltiges Handeln und neue Vertriebskanäle sowie innovative Geschäftsmodelle.
Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations.
This book confronts and analyses how competition law in its present form is unable to deal with the new advances in digital technology that have made tech giants not subject to national jurisdictions as they straddle the world, with a particular focus on Japan, China, UK, EU and USA.
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.
Bringing together the latest research with practical insights from the authors' professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action that can be taken to improve the working life of LGBTQ+ employees.
In today's ultra-competitive global business environment, it is becoming increasingly important for companies to reduce spending while simultaneously improving their efficiency and productivity.
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.
Der Fachkräftemangel an qualifizierten IT-Experten stellt Unternehmen vor die Herausforderung, offene Positionen im IT-Bereich erfolgreich zu besetzen.
This book is the first volume of the proceedings of the 11th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT).
Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind.
Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind.
