This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth.
Dieses Buch bietet eine Anleitung, wie Führungskräfte aller Disziplinen für den eigenen Bereich ein Power BI-Projekt aufsetzen können, um aus Daten Strategien, aus Vergangenheit Zukunftsszenarien und aus Handarbeit Automatismen zu gestalten.
Mehr Erfolg durch klare Kommunikation- Gute Businesskommunikation baut Vertrauen auf, vermeidet Missverständnisse und erhöht die Kundenzufriedenheit- Schon eine 5 % höhere Kundenzufriedenheit kann zu einer Umsatzsteigerung von über 25 % führen (Harvard Business Reward) - Mit direkt anwendbaren Tipps für das nächste Kundengespräch In einer zunehmend digitalen Welt gewinnt echte Mensch-zu-Mensch-Kommunikation immer mehr an Bedeutung.
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment.
The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20-23, 2024.
This book considers ethical culture in East Asia, examines the impact it has had on economic and social transformation, and explores what effect it might have on solving current problems.
This book explores the detrimental effects on global peace of populism's tendency to present complex social issues in simplistic "e;good versus evil"e; terms.
Geleitwort Es ist noch nicht allzu lange her, da wurden in der wissenschaftlichen Literatur wie auch in der Presse Berater als rhetorisch versierte „Händler in Problemen, Praktiken und Sinn“ charakterisiert.
Dieser Praxisleitfaden ist für den täglichen Einsatz konzipiert - als täglicher Assistent des Produktmanagers, der erfolgreich im Marketing in der Pharmaindustrie arbeiten will.
The introduction of Agenda 2030 and its 17 Sustainable Development Goals (SDGs) has traced a path for private and public entities interested in pursuing sustainable development.
This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals.
The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds.
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs.
A quick, practical, easy-to-understand, comprehensive reference guide that shows you how to generate life-changing, recurring income from the Internet.
