Written by international experts in their respective fields, Sustainable Growth and Resource Productivity provides a comprehensive overview of global issues of raw materials supply and resource use.
Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind.
Dieses Handbuch trägt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutschland, Schweiz und Österreich zusammen.
Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world.
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives.
Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.
This book analyzes the multi-faceted scandal that has tarnished the reputation of the United Auto Workers (UAW), an iconic union revered for its commitment to union democracy and ethical practices, showing what went wrong to lead the spread of corruption and how to remedy it.
Based on the needs of business, marketing and social science students, this book provides an accessible and easy-to-follow guide to survey data analysis.
With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "e;learning relationship.
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.
Kulturelle Events, von der intimen Jazz-Session über eine Musical Gala bis hin zu großen Festspielen, sind nur dann erfolgreich, wenn der Organisator das Wechselspiel zwischen Marketing, Betriebswirtschaft und den häufig unterschätzten Rechtsfragen beherrscht.
Communication Skills for Pharmacists: Building Relationships, Improving Patient Care, 3rd edition, includes new material that will help student pharmacists and practicing pharmacists develop the communication skills they need for providing high-quality care.
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches.
Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers.
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement.
Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively.
Neue digitale Zugänge zum Kunden und eine zunehmende Beziehungsorientierung sowie kürzere Beziehungszyklen durch mehr Dynamik und Flexibilität auf dem Markt leiten in B2B-Unternehmen einen Perspektivwechsel ein.
Die Haptik bietet in einer optisch und akustisch überreizten und immer stärker technisierten Welt einzigartiges Wirkpotenzial für Markenkommunikation, Produktdesign und Verkauf.
Emerging Practices in the Age of Automated Digital Journalism provides detailed insight into the current state of journalism and its future challenges.
All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation.
Dieses Buch zeigt, wie verschiedene Industrien von einer smarten Datennutzung mit Hilfe von Big Data Analytics und Künstlicher Intelligenz profitieren können.
This book demonstrates, complete with practical exercises, how to be successful in both your work and your personal life by becoming a truly authentic leader and empathic influencer.
The book features the second volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme "e;Recent Advancements in Tourism Business, Technology, and Social Sciences,"e; which was held from August 29 to 31, 2023, in Crete, Greece.
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing.
While the number of publications on corporate social responsibility has skyrocketed since the last economic crisis that began in 2008, challenges still remain in the modern economy that make socially responsible business a leading topic both in the field of science and business practice.
