The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds.
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs.
A quick, practical, easy-to-understand, comprehensive reference guide that shows you how to generate life-changing, recurring income from the Internet.
Winner of the AOM SiM 2024 Best Management Book AwardPower and Corporate Responsibility explores the concept of corporate responsibility and offers a systematic discussion by referring to the following dimensions: understanding responsibility, taking responsibility, governing responsibility, managing responsibility, investing in responsibility, reporting on responsibility and regulating responsibility.
Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR.
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
Dieses Lehrbuch beschäftigt sich mit den Grundlagen, zentralen Prozessen und Methoden sowie Anwendungsbeispielen für die systematische Entwicklung neuer Dienstleistungen (Dienstleistungsengineering) sowie deren Management über den Lebenszyklus (Dienstleistungsmanagement).
In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions of economic rationality.
Consensus is growing internationally that traditional command-and-control approaches to environmental regulation have borne much of their low-hanging fruit.
We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation.
Regulatory change is typically understood as a response to significant crises like the Great Depression, or salient events that focus public attention, like Earth Day 1970.
Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication.
Exam board: AQALevel: A-levelSubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in AQA A Level Design and Technology (Product Design) with this proven formula for effective, structured revision.
Die Autoren zeigen, wie Unternehmen ein wirksames und wertschöpfendes Corporate Brand Management als marktorientiertes Führungskonzept etablieren können.
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations.
Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differenzieren.
Der erfolgreiche B2B-Markenspezialist Jürgen Gietl zeigt, wie Sie erfolgreiche Marken schaffen: Kombinieren Sie Vernunft und Leidenschaft für lebendige, ausdrucksstarke Produkte und Leistungen.
The Routledge Handbook of Consumer Protection and Behaviour in Energy Markets provides a comprehensive study of consumer protection and consumer behaviour in selected jurisdictions worldwide.
Die anschauliche Aufbereitung von Zielen, Strategien und Methoden sowie psychologischen Erklärungsansätzen des Marketing wird begleitet von vielfältigen Unternehmensbeispielen.
