This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices.
What people get out of social media-and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM).
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASA(R) Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular.
Dieses Buch ist Leitfaden, Ideenquelle und Nachschlagewerk für alle, die für die Gestaltung zukunftsfähiger Innenstädte und Ortszentren verantwortlich sind.
Dieses praxisorientierte Buch stellt Porträts von 22 in der Literatur bisher eher weniger berücksichtigten Ländern vor, um dann ausgehend davon die Kultur des Landes zu erklären.
Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries.
As the destructive consequences of environmental problems such as global warming, water scarcity and resource and biodiversity destruction have been felt ever more heavily, people are becoming more aware of the importance of and their responsibilities towards environmental protection.
In From Me to We: The Five Transformational Commitments Required to Rescue the Planet, Your Organization, and Your Life, systems change expert Bob Doppelt reveals that most people today live a dream world, controlled by false perceptions and beliefs.
This book is the second volume of the proceedings of the 11th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT).
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.
Clean Language Interviewing is a landmark publication that defines the field for this important practice; it is essential reading for all researchers who seek to obtain data that are faithful to the experience of the interviewee.
In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success.
Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged.
Written by international experts in their respective fields, Sustainable Growth and Resource Productivity provides a comprehensive overview of global issues of raw materials supply and resource use.
This book will help business executives to (1) rethink their perceptions of climate risk (2) evaluate whether their company is effectively positioned, and (3) make informed and prudent business decisions about climate change risk in an environment rife with policy uncertainty.
Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary.
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world.
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung multipler Absatzkanäle.
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.
A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products.
Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate statistics, including multivariate statistics; interpret output; and write about the results.
Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide.
An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers.
Dieses Buch liefert Entscheidern in etablierten Unternehmen die erfolgreichen Silicon-Valley-Methoden, um zusätzlich zu ihren bisherigen Produkten völlig neue, software-basierte Produktinnovationen zu entwickeln und zum Erfolg zu führen.
