This book builds on the insights of Gunther Bachmann, former Secretary General for the German Sustainability Council, who spent almost 20 years advising the German government on sustainability policy.
Entrepreneurship - der Inhalt dieses Buches - wird in Deutschland ein zentrales Thema der nachsten Jahre werden Die Modernisierung der Wirtschaft in den alten und mehr noch den neuen Bundesländern erfordert mehrere Millionen neuer Unternehmer, im Dienstleistungs- und Kommunikationssektor, aber auch als Nachfolger in zahlreichen anderen Branchen Es gibt hierzulande einen Arbeitskräfteuberschuß ebenso wie umgekehrt einen Unternehmermangel.
The second edition of a bestseller, Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data is still the only book, to date, to distinguish between statistical data mining and machine-learning data mining.
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate.
In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding.
Before social unrest shook the region in the 1970s, Central America experienced more than a decade of rapid export growth by adding cotton and beef to the traditional coffee and bananas.
Agnes Barbara Zohner beschreibt in diesem Buch, dass der Unternehmenswert langfristig gesteigert werden kann, wenn in der Kommunikationspolitik eine erweiterte Marktorientierungsstrategie umgesetzt wird, die eine Kommunikation mit sämtlichen Marktteilnehmern beinhaltet.
Dieses Lehrbuch setzt an den Inhalten des Bandes "Einführung in die Medienwirtschaftslehre" von Christoph Zydorek an und erweitert diese entsprechend den Anforderungen von medienbezogenen Masterstudiengängen.
Accounting for Financial Instruments is about the accounting and regulatory framework associated with the acquisition and disposal of financial instruments; how to determine their value; how to manage the risk connected with them; and ultimately compile a business valuation report.
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject.
Transforming Governance: New Values, New Systems in the New Business Environment, edited by Maria Aluchna and GAler Aras addresses the current state, as well as the development of corporate governance and its perceived tasks and functions, in response to the changing market and regulatory environment.
This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points.
This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances.
The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
The Impact of Organizations: Measurement, Management and Corporate Reporting contributes to the growing debate on the importance of measuring, managing, and reporting organizations' impact in the interest of companies, stakeholders, and policymakers.
Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution.
Grab YOUR share of YouTube's BILLIONS of daily viewersYouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet.
Sustainability in the Public Sector provides a quick-start guide for a wide variety of public sector stakeholders, equipping them with knowledge of both the sustainable development challenges and the political backdrop to this agenda.
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective.
A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics.
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field.
15 Gerade die ganzheitlich orientierte Psychologie hat sich wohl am langsam sten einen Einfluß auf die Wirtschaftswissenschaft sichern können, wie das folgende Zitat von Max Weber beweist: "Jede ökonomische Betrachtungs weise überwindet die Alltagserfahrung nicht etwa in der Art und Richtung der Psychologie, sondern so ziemlich in der gerade entgegengesetzten.
The first book to document this change,Mavericks at Workis business "e;edutainment"e; for a smart, ambitious readership, profiling some of the most excitingand often eccentricCEOs in the United States, while detailing their remarkable strategies for success.
This book is a practical guide for executive and non-executive directors and aspiring directors to lead, govern, and steer UK-based organisations to long-term sustainable success.
Michael Groß erarbeitet vor dem Hintergrund des sich verändernden Konsum- und Kaufverhaltens mittels einer modellgestützten, empirischen Untersuchung Hinweise, um den Mobile Commerce als (neuen) strategischen Kommunikations- und Vertriebskanal für (Handels-)Unternehmen zu etablieren.
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice.
