Sales and marketing

Conscious Capitalism shows how the principles of ancient wisdon are directly relevant to modern day business.

Bei unseren Recherchen und gemeinsamen Überlegungen zu unserem Buch CaU Center -Mittelpunkt der Kundenkommunikation faszinierte uns eine Methode, die bei uns selbst bis dahin schon beinahe in Vergessenheit geraten war.

This book reviews a range of reports written by fraud examiners after completing internal investigations.

In der Managementforschung wird von verschiedenen Autoren die These vertreten, dass die Kommunikation zu den wichtigsten Tätigkeiten einer Führungskraft gehört.

It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before.

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour.

Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China.

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.

Children in poor countries are subjected to exploitation characterized by low wages and long hours of work, as well as by unclean, unhygienic and unsafe working and living conditions, and, more importantly, by deprivation from education, all of which hampers their physical and mental development.

This book will make you an influential business writer - the one who cuts through the noise and changes what your readers think, feel and do.

The competitiveness of companies plays an important role in developing their effectiveness.

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales.

Rund 90 Prozent der Unternehmen in Deutschland haben weniger als zehn Mitarbeiter.

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them.

Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues.

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.

Dieses Buch bietet eine kompakte Einführung in wesentliche Themengebiete des modernen Marketing.

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field.

This book is an up-to-date, accessible and practical guide on how to optimally plan for, implement and review land access and resettlement.

Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR.

This book considers ethical culture in East Asia, examines the impact it has had on economic and social transformation, and explores what effect it might have on solving current problems.

As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "e;breast"e; in their stories and early breast cancer organizations steered clear of it in their names.

Unleash your musics potential by taking charge of your career!

Marketing experts know that Direct Marketing is the single most effective way to sell products and services.

The modern retail system has worked to dazzling effect.

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.

Die Arbeitswelt im Verkauf ist immer noch von Geschlechtervourteilen und -dynamiken geprägt.

Corruption often flourishes in times of uncertainty and crisis.

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?

This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it.

Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 MarketingKey FeaturesTake your first step on the path to becoming a functional consultant with Dynamics 365 MarketingGet knowledge on how to use the systems features and functionality out-of-the-boxTest your knowledge with self-assessment tests to better understand the contentBook DescriptionMarketing is one of the most powerful entities in the modern world with the potential to make or break a business.

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers.

Practical Wisdom in Management is the first in-depth case-study book to explore how practical wisdom from spiritual and philosophical traditions inspires corporate culture and leadership.

This 2001 book presents important and practically relevant quantitative models used for marketing research.

Marketing is all about ideas.

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth.