Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications.
Dieses Buch verfolgt einen ganzheitlichen, on- und offline-übergreifenden Markenführungsansatz und erläutert, warum die Verantwortung für eine langfristige und werthaltige Entwicklung der Marke bei den Entscheidern im Unternehmen bleibt.
This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19.
The current book on Nework Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning and trust in alliances, corporate governance issues in cooperatives, governance of cross-border retail networks, contract design and governance innovations in cooperatives and fanchising.
In diesem Buch erfahren Verkaufsprofis, wie sie mit kleinen Tricks und Kniffen ihren Verkaufserfolg noch deutlich steigern können und welche Bedeutung ein strukturierter Verkaufsprozess und ritualisierte Vorgehensweisen für ihren Erfolg haben.
Management Research: European Perspectives brings together experts in the field to take stock of European management research and reflect on its distinctiveness.
In diesem Sammelband beschäftigen sich renommierte Autoren aus Forschung und Praxis mit sämtlichen strategisch-konzeptionellen Aspekten und Erfolgsfaktoren des Eventmarketings.
Der Autor zeigt durch unterhaltsam dargestellte Erfahrungsberichte Wege auf, wie Sie ohne manipulative Methoden auf einfache, grundlegende Weise erfolgreich verkaufen.
Dieses Buch zeigt, wie Unternehmen das führende agile Framework „Scrum“ einsetzen können, um Agilität im Vertrieb zu erreichen, die Verkaufsleistung zu verbessern und typische Performanceprobleme in ihren Organisationen zu lösen.
Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and global political problems.
Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results.
This book intends to inform the key participants in extractive projects - namely, the communities, the host governments and the investors - about good practice for effective community engagement, based on analysis of international standards and expectations, lessons from selected case-studies and innovations in public participation.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
The emergence of large trade imbalances among the industrial countries during the 1980s-particularly the massive deficit of the United States and the surpluses of Germany and Japan-has led to growing disenchantment with the international economic system.
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce.
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field.
This book weaves together spirituality and a systemic version of emotional intelligence that incorporates Kurt Lewin's social science and other sources.
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles.
