Sales and marketing

This book offers a comprehensive exploration of the powerful intersection between behavior science and performance improvement and demonstrates the myriad ways in which this science can advance performance improvement.

 This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.

The idea of creating artificial humans can be found at the beginning of the human culture.

In einer zunehmend digitalen Welt ist Facebook längst zu einem unverzichtbaren Marketinginstrument geworden – besonders für Selbstständige und kleine Unternehmen.

Rolex, seit über fünfzig Jahren die erfolgreichste Uhrenmarke der Welt, war noch nie Gegenstand einer unabhängigen historischen Studie.

A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level

Recently, sustainability has become a focal point for companies across all sizes and sector, and the luxury industry is no exception.

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.

Phineas Taylor Barnum war weit mehr als nur ein Showman – er war ein Pionier, dessen geschickte Taktiken und mutige Ideen das Management bis heute prägen.

With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.

First published in 1981, The British Business Elite is a study of the attitudes to class, status and power of top businessmen in Great Britain, based upon first-hand interviews with chairmen, chief executives and other directors of Britain's largest industrial, banking and insurance companies: men of genuine wealth and power.

This book focuses on the intelligent perception and interaction module in intelligent robotic systems, establishes a multidisciplinary cross-fertilization knowledge system, explores the related technology frontiers and research frontiers as comprehensively as possible from the perspective of scene modeling and understanding, and develops a practical exposition of practical application tasks such as robotic navigation, obstacle avoidance, and grasping.