Sales and marketing

This book highlights the multi-faceted nature of corporate social responsibility and the need for greater engagement across academia to help develop the mechanisms needed to encourage socially responsible approaches across the board.

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective.

'When the next generation of public affairs practitioners look back to the beginning of the 21st century they will recognise the Handbook of Public Affairs as the cornerstone text on which global practice came to be based' - Tom Spencer, Executive Director, European Centre for Public Affairs'Excelling in the practice of corporate public affairs in the 21st century will necessitate bringing together two competencies: possessing a solid professional foundation base don time-tested principles, and having the ability to reach beyond the basics by adapting the best current thinking, practices, and models available.

In an effort to keep up with a world of too much, life hackers sometimes risk going too far.

Competition on digital networks and the increasing consumer use of online media have long since been forcing companies to consider strategic and operational measures involving online marketing.

Toughening environmental legislation, national and supra-national environmental product policies and growing customer demands are focusing the attention of companies on the environmental and broader social issues linked to the creation and delivery of their products and services.

Get out of the office and dream!

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street.

In today's markets, success no longer depends on communicating the value of products or services.

This book takes a look at how and why individuals display unethical behavior.

This practical guide to understanding how regulators build insight and form judgements will help organisations to develop their strategy and approach to engagement and to improve their regulatory outcomes.

Bitcoin isn't just for criminals, speculators, or wealthy Silicon Valley entrepreneurs - despite what the headlines say.

It is increasingly clear that fifty years of international development have done little to reduce poverty in Africa.

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies.

Advance your business interests in the ever-changing European market!

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

Secret lunches, off-the-record briefings, the leaking of confidential information and tightly-organised media launches - the well-known world of modern political spin.

In a turbulent world of geopolitical change, declining trust in institutions, and increasing scrutiny of companies, the big question facing leaders is: what difference does business make?

It's not just the technology, the people, or the customers.

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source.

Marketing Management is the business function that identifies customer needs and wants, determines which target markets the organisation can best serve, designs appropriate products, services and programmes to serve these markets and calls upon everyone in the organisation "e; to think and serve customers, from a societal viewpoint.

Can we believe the claims that marketers make?

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom?

From the Universities to the Marketplace: The Business Ethics Journey arose from the awareness of the slow progression of academic theory into market practice.

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age.

Social Value in Practice offers the reader a simple, accessible guide for considering, creating, and delivering social value in projects and within their organisation.

Dienstleistungen sind etwas Immaterielles, sie können Ihnen nicht auf die Füße fallen.

Good customer service may be seen as a crucial asset for most organisations.

The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible.

Are the demands placed on 21st-century business leaders compatible with Christian values?

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet.

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization.

SHORTLISTED: Business Book Awards 2025 - Change & SustainabilityIt has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future.

Brand risk is often narrowly defined as risk to reputation.

Wenn Personen mit hohem Einkommen eine Einkaufssituation mit Kunden mit niedrigem Einkommen erleben, können sie eine Bedrohung ihrer sozialen Identität erfahren.

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour.

CEO and award-winning business writer John R.

Für Auszubildende empfohlen.

';Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance.

Based on extensive interdisciplinary research and the author's over 30 years of experience in the field, this book provides best practice skills for auditors and investigators in any type of investigation and adapts them to ensure they are relevant to a corporate environment where the powers available to police are absent.

Conducting Online Research on Amazon Mechanical Turk(R) and Beyond, written by Leib Litman and Jonathan Robinson, provides both students and experienced researchers with essential information about the online platforms most often used for social science research.

This book tackles a largely neglected topic: small and medium-sized enterprises (SMEs) and their environmental impact.

The book explores the role of public market actors in sustainable and circular economy innovation and financing.

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog.