Sales and marketing

Since the inception of the United Nations Global Compact-sponsored initiative Principles for Responsible Management Education (PRME) in 2007, there has been increased debate over how to adapt management education to best meet the demands of the 21st-century business environment.

Effective creative work is not a nice-to-have, it's a necessity - it's the only way you'll stand out in a fiercely competitive marketplace.

The sales function is the front-line of any business.

This book - the first of a two-volume series - argues that, today, stakeholder thinking has evolved into the study of interactive, mutually engaged and responsive relationships that establish the very context of doing modern business, and create the groundwork for transparency and accountability.

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing?

From the Preface: "e;Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts.

"e;I've been selling the same basic product to the same customers for over 10 years.

Our newly digital world is generating an almost unimaginable amount of data about all of us.

This book demonstrates that ethical treatment of everyone in an organization:1.

Why do some companies succeed better than others?

The sales function is the front-line of any business.

How can you scale a brand globally while staying true to its core?

What is it about the great negotiators?

The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time.

Günstig und schnell neue Kunden zu gewinnen wird im immer härteren Wettbewerb immer wichtiger.

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field.

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients.

Mastering Primary Design and Technology introduces the primary design and technology curriculum and helps trainees and teachers learn how to plan and teach inspiring lessons that make design and technology learning irresistible.

The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world.

​Da Kaufentscheidungen mehrheitlich erst am Point-of-Sale (POS) getroffen werden, stehen die dort zum Kauf angebotenen Produkte und Marken in einem mehr oder weniger starken Konkurrenzverhältnis.

This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation.

This book gives you a step-by-step introduction to analysing time series using the open source software R.

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry.

In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers.

Your service team may represent the first, last, or only interaction point between your customers and your company.

This volume in the series has big objectives: describe the bad science practices now in use in most studies in business-to-business marketing strategy and describe a true paradigm shift to good science practices by replacing the variable-based linear-symmetric null hypothesis testing (NHST) approach in theory construction and testing-with case-based asymmetric models with somewhat precise outcome testing (SPOT).

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Indigenous peoples have historically gained little from large-scale resource development on their traditional lands, and have suffered from its negative impacts on their cultures, economies and societies.

This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series.

Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

Entrepreneurship and innovation play a vital role in fostering sustainable development.

Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account.

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

The digitisation of traditional media formats, such as text, images, video, and sound provides us with the ability to store, process, and transport content in a uniform way.