Ziel der vorliegenden Arbeit ist es, einen theoretischen Beitrag zu den ressourcenbasierten Ansätzen, der Absorptive Capacity und dem Konzept der Pfadabhängigkeit zu leisten.
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry.
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers.
Winner of the AOM SiM 2024 Best Management Book AwardPower and Corporate Responsibility explores the concept of corporate responsibility and offers a systematic discussion by referring to the following dimensions: understanding responsibility, taking responsibility, governing responsibility, managing responsibility, investing in responsibility, reporting on responsibility and regulating responsibility.
Corporate social responsibility is now an established agenda for large companies, with a new profession emerging that engages in the social and environmental contribution of business.
Ihr Karriere-Ratgeber für eine erfolgreiche und erfüllende VertriebsarbeitDie Arbeit im Vertrieb bietet ein vielseitiges und hoch spannendes Jobumfeld mit großartigen Entwicklungschancen und Karrierestufen.
Green Innovation in Central and Eastern Europe aims to explore the crucial role of green innovation in guiding organisations towards sustainable development amidst contemporary environmental challenges.
Winner of the 2024 Business Book Awards (Change & Sustainability category)Winner of the Bronze Axiom Business Book Award 2024 in the Philanthropy / Non Profit / Sustainability category.
It is crucial that engineers - from students to those already practising - have a deep understanding of the environmental threats facing the world, if they are to become part of the solution and not the problem.
DreamMakers: Innovating for the Greater Good profiles stories of businesses, cross-sector initiatives and movements and whole communities that are collaborating to create a flourishing world.
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients.
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate.
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492)Shelving Guide: Business & Management / Marketing ManagementThe application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing.
Dieses Buch zeigt Verkäufern im Technischen Vertrieb, wie sie mit Selbstbewusstsein und Einfühlungsvermögen die Kaufbereitschaft von Kunden steigern und sicher zum Abschluss kommen.
Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.
In The Responsible Fashion Company, Rinaldi and Testa argue that the fashion industry is at a crossroads: the need for a global shift to a sustainable model has never been more urgent.
Tracing the development journey of the Arabian Gulf region with a forward-looking perspective, this book describes how a combination of good fortune, creative experimentation, and determination has enabled the region to achieve prosperity.
Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy.
