Sales and marketing

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl

Breaking new ground in criminology, this book reflects on the expansion of outer space endeavours, the new pathways this presents for crime, challenges to Earth-based conceptions of justice, and the ethical issues raised.

This book will make you an influential business writer - the one who cuts through the noise and changes what your readers think, feel and do.

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research.

Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field.

This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe.

The need for restructuring and transforming business practices for the benefit of humanity and the environment is a major theme of this book.

This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times.

This book is about Lady Gaga's branding-the stories that inform it and the ideas that shape her public image.

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.

This essential guide to financial communication provides a concise critical overview of this increasingly important field.

Delve into the essential aspects of market research and analysis, exploring both qualitative and quantitative techniques, and learn to make informed business decisions.