Marketing Communications

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This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today''s fast-changing hypercompetitive markets.

The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to me...

Read more

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today''s fast-changing hypercompetitive markets.

The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to me...

Read more
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  • Formats: epub
  • ISBN: 9781398611726
  • Publication Date: 3 Mar 2024
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM