Advertising

Looking to write marketing copy that truly connects with your audience and stands out?

Looking to write marketing copy that truly connects with your audience and stands out?

SHORTLISTED: Business Book Awards 2025 - Change & SustainabilitySustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.

SHORTLISTED: Business Book Awards 2025 - Change & SustainabilitySustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever.

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever.

FINALIST: 2023 American Marketing Association Foundation Leonard L.

FINALIST: 2023 American Marketing Association Foundation Leonard L.

Advertising research organizations have been trying for years to measure the effectiveness of advertising.

Advertising research organizations have been trying for years to measure the effectiveness of advertising.

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade.

Legacy brands are struggling.

Legacy brands are struggling.

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade.

DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE150+ Best Practices for B2B Marketing Success: Next-Level Strategies, a follow-up to250+ Best Practices for B2B Marketing Success,is a step-by-step guide to becoming a leading B2B marketing professional.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.

Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand.

As a subject, advertising affects us all - it surrounds us every day.

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape.

Brand success = business success.

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers.

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.

Contract management is a key management skill, yet it is underplayed in most organizations, which usually default to project management skills as a proxy for contract management skills.

The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management.

Native advertising: paid-for media that looks and behaves like the content around it.

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for?

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years.

Advertising Transformed is the ultimate guide to advertising in the 21st century.

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for?

Brand success = business success.

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.

Contract management is a key management skill, yet it is underplayed in most organizations, which usually default to project management skills as a proxy for contract management skills.

The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management.

Advertising Transformed is the ultimate guide to advertising in the 21st century.

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape.

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers.

Native advertising: paid-for media that looks and behaves like the content around it.

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.