Advertising

Sprechen kann jeder.

By the time we die, we will have spent an estimated one and a half years just watching TV commercials.

Mit diesem Buch werden Sie Ihre Marke mit klaren Ankerpunkten versehen, damit ein unverwechselbares und begehrenswertes Bild im Kopf der Verbraucher entsteht.

In vielen Märkten drängt sich die Konkurrenz dicht an dicht.

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.

Is advertising a factor that contributes to rising costs and prices?

Nutzen Sie Big Data als Innovation für das moderne Marketing!

If you can dream it, you can design it.

Aufbauend auf entsprechend erweiterten Assoziationen in Musiktiteln, folgend in Markennamen und Artikeln, Slogans und … wird eine größere Bandbreite gedanklich "greifbarer" Begriffe erreicht.

Establishing a difference is the lynchpin of marketing.

Profiling such luminaries as Benjamin Franklin, P.

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies.

The Consumer Rights Act is a vital and far-reaching piece of legislation containing provisions specific to contract and consumer law, criminal law, and competition law.

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding.

Richtig eingesetzt ist die E-Mail nach wie vor eines der erfolgreichsten Marketing-Instrumente.

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.

A comprehensive introduction to computational analysis of sentiments, opinions, emotions, and moods.

This is the third edition of the casebook providing an article-by-article analysis of the CISG Convention.

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly?

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

'Saidov has produced a detailed and highly readable text that considers in turn the methods of limiting damages, the determination of loss and the calculation of damages.

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality.

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising.

What fuels capitalism and what stops it from collapsing?

Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities.

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex-the industries participating in the systematic and institutionalised exploitation of animals.

Brazilian Mobilities presents an overview of the diversity of mobility studies developed in Brazil.

If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy.

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers.

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

With the Solvency II deadline approaching, and full implementation expected from January 2016, affected entities are at varying states of readiness with embedding Solvency II into everyday practices becoming a major focus.

The issue of brand has overshadowed that of reputation.

Durch zielgruppengerechte und lebendige Kommunikation werden Unternehmen und Marken greifbar, es wird Sympathie erzeugt und Vertrauen aufgebaut.

What is a 21st century brand?

Viral marketing is the key to marketing successin the 21st century, and advertising is one ofthe most important tools in the viral marketingtoolkit.

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory.

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.

Communication is key to success in every aspect of life and ever so in a competitive business environment.