Advertising

Struggling to make money online and tired of trying methods that don't work?

Sustainability is a decisive factor in modern B2B sales.

The marketing rulebook has been rewritten.

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.

Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory.

Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory.

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

This book reimagines what it means to craft a self in contemporary life.

This book reimagines what it means to craft a self in contemporary life.

From Hustle to Empire is not a motivational book—it's a blueprint.

Artificial Intelligence:Navigating the New Era of MarketingEngr Dr Naila Hina  

Elevate Your Brand: Mastering Online Marketing StrategiesBy Engr Dr Naila HinaIn a digital world overflowing with noise, Elevate Your Brand offers clarity, strategy, and empowerment.

Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.

Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.

Making state crime visible through acts of documentation, resistance and memory has become one of the defining struggles of the digital age.

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.

Making state crime visible through acts of documentation, resistance and memory has become one of the defining struggles of the digital age.

This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios.

This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios.

Pleasing Disease: Break Free from People-Pleasing and Reclaim Your Authentic SelfDo you find yourself constantly sacrificing your own needs to keep others happy?

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers' decision-making.

Als Content Creator kampfen Sie standig gegen das "e;leere Blatt"e;-Syndrom und den Druck, in kurzer Zeit qualitativ hochwertige Inhalte zu liefern.

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers' decision-making.

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures.

Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.

Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures.

Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.

Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia.

Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses.

Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses.