Advertising

There is no time like the present to get into the Pay Per Click game.

'The marketing genius behind Nike .

The book is a guide for salesmanagers, but also for company leaders and people interested in improving the sales results of a company by working better together and developing a growth culture.

Recommended by the MachinesHow to Get Your Business Found When People Ask AI Instead of GoogleYour customers have stopped Googling.

O marketing de afiliados tornou-se uma das formas mais acessiveis de iniciar uma atividade no mundo digital.

Je goede naam komt te voet en gaat te paard.

This book has been written by people who have been in the Radio Industry for years, owning and running profitable and, yes, revenue generating, Internet Radio Stations, in the UK, the USA, Australia, Spain, France, Turkey and Greece.

Die "4 P im Marketing" gehören zum unverrückbaren Basiswissen des Fachs.

In der digitalen Ara, in der visuelle Kommunikation unerlasslich ist, bleibt die Fahigkeit, ansprechende Designs zu erstellen, nicht langer den Profis vorbehalten.

El marketing tradicional ha sido reemplazado por una nueva realidad: la creación de contenido auténtico y la construcción de comunidades.

Las marcas se enfrentan a una mayor exigencia por parte de sus grupos de interés asumiendo un rol cada vez más activo en las sociedades.

Esta obra plantea cómo la publicidad ha llenado su alma de valores y hábitos de conducta beneficiosos para la sociedad, valores que traspasan los productos y que convierten a la ética en el centro de sus operaciones.

Los descubrimientos realizados en los últimos quince años sobre el cerebro han supuesto una auténtica revolución en la comprensión del comportamiento de las personas y la toma de decisiones.

Most business advice sounds convincing-until you compare it with what actually happens.

Feeling overwhelmed by endless digital marketing resources, confusing concepts, and the pressure to pass your certification exam?

In today's digital economy, a website is your global storefront.

Vivimos en una era de oportunidades por la publicidad online que nos permite aumentar las ventas de un negocio gracias al especialista en el que te convertirás con este curso superpráctico.

Artificial Intelligence can generate images, write essays, compose music, and imitate creativity.

The digital economy did not sell products.

This analytical study explores the calculated rise of Curtis '50 Cent' Jackson, dissecting his 25 year journey through the lens of strategic conflict and narrative dominance.

What if the reason your content isn't working isn't your consistency — it's that it sounds like everyone else's?

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noel Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business.

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noel Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business.

 We had a giggle on the cover.

Looking to write marketing copy that truly connects with your audience and stands out?

Looking to write marketing copy that truly connects with your audience and stands out?

SHORTLISTED: Business Book Awards 2025 - Change & SustainabilitySustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.

SHORTLISTED: Business Book Awards 2025 - Change & SustainabilitySustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever.

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever.

FINALIST: 2023 American Marketing Association Foundation Leonard L.

FINALIST: 2023 American Marketing Association Foundation Leonard L.

Advertising research organizations have been trying for years to measure the effectiveness of advertising.

Advertising research organizations have been trying for years to measure the effectiveness of advertising.

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade.

Legacy brands are struggling.

Legacy brands are struggling.

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade.

DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE150+ Best Practices for B2B Marketing Success: Next-Level Strategies, a follow-up to 250+ Best Practices for B2B Marketing Success, is a step-by-step guide to becoming a leading B2B marketing professional.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.

Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand.

As a subject, advertising affects us all - it surrounds us every day.