Advertising

The second edition of Global Sales and Contract Law continues to provide comparative analysis of domestic laws of sale and contract in over sixty countries, delivering a global view of national and international sales law.

Rund 50 Prozent aller Gründungen scheitern schon in den ersten beiden Jahren.

The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales.

Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics.

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.

This book provides a varied, thorough and informative analysis of how newspapers covered the 2014 Scottish independence referendum in its critical final months.

New Customers Are Waiting.

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

SHORTLISTED: Business Book Awards 2025 - Change & SustainabilitySustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.

Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this.

Verhandeln, Verkaufen, Konflikte lösen, Menschen führen etc.

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global.

Die Arbeit im Verkauf wandelt sich grundlegend.

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era.

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption.

How does advertising position itself in consumer culture?

Do professions really place duty to society above clients' or their own interests?

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings.

How do we advance?

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs.

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media.

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation.

Es ist Zeit für einen Paradigmenwechsel!

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field.

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities.

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization.

An exploration of what experimental literature in both print and programmable media tells us about the act of reading.

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies.

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization.

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men.

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.

Do you know anyone who does not own a mobile device?

Creating a Freelance Career covers everything anyone needs to know about becoming a freelance writer, graphic designer, copy editor, artist, musician or any other creative occupation.

Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.

Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions.

Tony the Tiger.

Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert.

Warum entscheiden oft Sekunden darüber, dass wir manche Menschen unwiderstehlich finden und andere nicht riechen können?

A 2022 Choice Reviews Outstanding Academic TitleCreative Expression and the Law helps readers better comprehend the legal pitfalls that can present themselves when artists and content creators are generating ideas, producing content and protecting and defending their creative work.

The prerequisites for efficient and effective marketing and sales organizing have changed.

This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.