The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world.
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts.
The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "e;Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line"e;.
The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "e;Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers"e;.
The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "e;Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet"e;.
The must-read summary of Richard Laermer and Michael Prichinello's book: "e;Full Frontal PR: Getting People Talking About You, Your Business or Your Product"e;.
The must-read summary of Bernd Schmitt's book: "e;Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands"e;.
The must-read summary of Alex Wipperfurth's book: "e;Brand Hijack: Marketing Without Marketing"e;This complete summary of the ideas from Alex Wipperfurth's book "e;Brand Hijack"e; shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns.
The must-read summary of Gary Millet and Blaine Millet's book: "e;Creating and Delivering Totally Awesome Customer Experiences: The Art and Science of Customer Experience Mapping"e;.
The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "e;Conversational Capital: How to Create Stuff People Love to Talk About"e;.
The must-read summary of Brian Tracy's book: "e;Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere"e;.
La première histoire complète de la publicité française, des origines aux turbulences actuelles, des annonces gratuites et des réclames d'antan aux batailles internationales que livrent les grands groupes d'aujourd'hui.
The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "e;The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand"e;.
The must-read summary of Jeff Walker's book: "e;Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams"e;.
The must-read summary of Joe Pulizzi's book: "e;Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less"e;.
The must-read summary of Bill Stinnett's book: "e;Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy"e;.
The must-read summary of Seth Godin's book: "e;Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You"e;.
The must-read summary of Duane Forrester's book: "e;Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue"e;.
The must-read summary of Jay Abraham's book: "e;Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth"e;.
