Advertising

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication.

Das praktische Trainingsbuch für alle, die ihre Interessen in Verhandlungen effektiver durchsetzen wollen.

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce.

This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times.

Advertising is an important and visible component of marketing, competition, and consumer awareness.

Wie wird ein Fußball-Bundesligist gemanagt?

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization.

The Branded Mind is about how people think, and particularly how people think about brands.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C.

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy.

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

This book is an essential guide for anyone who wishes to develop successful business communication.

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade.

Eintritt der Industrie in eine zweite Phase der Digitalisierung: Produktion und modernste Informations- und Kommunikationstechnik verzahnen sich.

This book is an introductory roadmap to the advertising process.

Dieses Buch zeigt eindrucksvoll, wie stark das gesamte Marketing von geschlechtsspezifischenAspekten durchzogen ist.

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years.

This is the first text to address all the instruments that will govern choice-of-court agreements in Europe and to engage in a practical discussion of their mutual relationship.

Basierend auf neuropsychologischen Erkenntnissen und mehr als 1.

Wie sieht die digitale Kommunikation von morgen aus?

How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity?

Zu teuer, zu aufwändig, zu langweilig.

This book explores the phenomenon of familyhood across borders, examining the experience of translocal familyhood and the manner in which lifelines in and between countries are formed when individual family members spend long periods away from home.

The history of PR has received limited attention over the years, and especially the role of women in PR has been an 'untold' story thus far.

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior.

Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most successful and entertaining radio ads from thelast half century, presented by advertising veteran Larry Oakner.

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.

Rund 50 Prozent aller Gründungen scheitern schon in den ersten beiden Jahren.

Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies.

This fourth edition of the leading authority on international sale of goods law provides clear, comprehensive and detailed analysis of the subject.

The popularity of the TED talk has raised the bar for public speaking and presentations.

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place.

Advertising Transformed is the ultimate guide to advertising in the 21st century.

This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times.

Over the last decade fashion film's presence has become ubiquitous.

This edited volume considers the use of African languages for marketing communication.

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

Es ist Zeit für einen Paradigmenwechsel!

AI is going to change brand strategy and marketing forever.

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment.

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business.

Brazilian Mobilities presents an overview of the diversity of mobility studies developed in Brazil.