Summary: Scientific Advertising

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The must-read summary of Claude Hopkins'' book: "Scientific Advertising: How to Develop a Superior Advertising Program".

This complete summary of the ideas from Claude Hopkins'' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this ...
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E-book
epub
Price
9.99 £
The must-read summary of Claude Hopkins'' book: "Scientific Advertising: How to Develop a Superior Advertising Program".

This complete summary of the ideas from Claude Hopkins'' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this ...
Read more
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  • Formats: epub
  • ISBN: 9782511018217
  • Publication Date: 14 Oct 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM