Market research

IBM SPSS for Intermediate Statistics, Sixth Edition, is designed to help readers analyze and interpret research data using IBM SPSS.

IBM SPSS for Intermediate Statistics, Sixth Edition, is designed to help readers analyze and interpret research data using IBM SPSS.

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers' decision-making.

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers' decision-making.

Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts.

Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts.

This book examines the resilience of the tourism, hospitality, and travel industries in Africa, addressing a notable gap in academic research.

This book examines the resilience of the tourism, hospitality, and travel industries in Africa, addressing a notable gap in academic research.

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining.

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining.

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining.

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia.

This book provides different applications and methods of conjoint analysis in marketing.

This book provides different applications and methods of conjoint analysis in marketing.

This book features high-quality research papers presented at the International Conference on AI and Financial Innovation (AIFI 2025), IIMT Bhubaneswar, Odisha, India, during February 7–8, 2025.

This book features high-quality research papers presented at the International Conference on AI and Financial Innovation (AIFI 2025), IIMT Bhubaneswar, Odisha, India, during February 7–8, 2025.

Your Guide to Smarter Spending on the Worlds Favorite MarketplacesImagine transforming your online shopping routine into a savvy, budget-friendly adventure.

Your Guide to Smarter Spending on the Worlds Favorite MarketplacesImagine transforming your online shopping routine into a savvy, budget-friendly adventure.

Transform the Way You Shop and Take Charge of Your SpendingEvery purchase tells a storybut whos really writing it?

Transform the Way You Shop and Take Charge of Your SpendingEvery purchase tells a storybut whos really writing it?

Conjoint analysis is probably the most significant development in marketing research in the past few decades.

Marketing Palliative Care explores what happens when marketing is confronted with dying.

Marketing Palliative Care explores what happens when marketing is confronted with dying.

This book uses empirically-based analytical narratives to shed light on the development of national wine markets throughout the world.

Build AI that thinks in context using semantic blueprints, multi-agent orchestration, memory, RAG pipelines, and safeguards to create your own Context EngineFree with your book: DRM-free PDF version + access to Packt's next-gen Reader*Key FeaturesDesign semantic blueprints to give AI structured, goal-driven contextual awarenessOrchestrate multi-agent workflows with MCP for adaptable, context-rich reasoningEngineer a glass-box Context Engine with high-fidelity RAG, trust, and safeguardsBook DescriptionGenerative AI is powerful, yet often unpredictable.

Build AI that thinks in context using semantic blueprints, multi-agent orchestration, memory, RAG pipelines, and safeguards to create your own Context EngineFree with your book: DRM-free PDF version + access to Packt's next-gen Reader*Key FeaturesDesign semantic blueprints to give AI structured, goal-driven contextual awarenessOrchestrate multi-agent workflows with MCP for adaptable, context-rich reasoningEngineer a glass-box Context Engine with high-fidelity RAG, trust, and safeguardsBook DescriptionGenerative AI is powerful, yet often unpredictable.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal.

Industrial spending for research and development  (R&D) initiatives is growing globally year on year, from both public and private investments.

Industrial spending for research and development  (R&D) initiatives is growing globally year on year, from both public and private investments.

Navigating the academic ecosystem involves a variety of challenges that extend beyond the application of research methods.

Navigating the academic ecosystem involves a variety of challenges that extend beyond the application of research methods.

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business.

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business.

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands.

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.