Market research

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed.

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

This essential guide empowers readers to protect their hard-earned money from scammers and unethical businesses.

You probably know the feeling.

Para los responsables de marketing, de ventas, de trade marketing , los key account o cualquier puesto de responsabilidad comercial, tanto en empresas fabricantes como en empresas de la distribución, el Panel de Detallistas es una herramienta imprescindible.

Why do people say "e;yes"e;—even when they don't want to?

La cuarta revolución industrial está a la vuelta de la esquina, la nueva economía es ahora más palpable que nunca porque ya no define a una sola parte de la sociedad, sino que impacta de lleno en todos los sectores de la actividad humana.

The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution, a new world of small people doing big things, transforming the continent.

In a world overwhelmed by noise, speed, and constant demands, clarity is the ultimate competitive advantage.

In 2026, affiliate marketing is no longer about links, traffic, or luck.

Two Robert Updegraff classics in work and business come together for the first time to show a new generation of visionaries and entrepreneurs how to truly work smarter and not harder!

The AI Viral Faceless Ads Masterclass is a practical, step-by-step system for creating high-converting product ads, viral reels, and scalable faceless content using modern AI tools.

The world as we knew it was irrevocably altered by the COVID-19 pandemic.

For First-Time Car Buyers Who Refuse to Get PlayedYou're not just buying a car, you're making your first big adult move.

We live in a world where attention is the precious currency — and everyone is fighting for a share of it.

Banks handle millions of customers, yet many people feel lost when something goes wrong.

What if the money spell was never about wealth at all?

The marketing rulebook has been rewritten.

Strong at Your Own PaceHow to Grow, Achieve, and Thrive Without Burnout or PerfectionismYou don't have to exhaust yourself to prove your worth.

In a world where attention is currency, digital marketing is the treasury that stores influence, impact, and income.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal.