Market research

Industrial spending for research and development  (R&D) initiatives is growing globally year on year, from both public and private investments.

Industrial spending for research and development  (R&D) initiatives is growing globally year on year, from both public and private investments.

Navigating the academic ecosystem involves a variety of challenges that extend beyond the application of research methods.

Navigating the academic ecosystem involves a variety of challenges that extend beyond the application of research methods.

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business.

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business.

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands.

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.

This book is the latest title of the popular Excel textbook; redesigned, while including interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.

This book is the latest title of the popular Excel textbook; redesigned, while including interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.

This book presents strategies that put the customer at the center of an enterprise.

This book represents the work of some of the contemporary world leaders in marketing.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product.

This book represents the work of some of the contemporary world leaders in marketing.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.

This book presents strategies that put the customer at the center of an enterprise.

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands.

This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.

This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling and solution issues.

This handbook gives a detailed introduction to the Time Series Database System MAXDATA, which offers a very simple and convenient handling of voluminous numerical databases on a personal computer.

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine.

This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.

In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a timely and cutting-edge examination of how businesses must rethink engagement to thrive.

Are marketers, the proponenst for continuous economic growth, the ultimate climate criminals?

In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a timely and cutting-edge examination of how businesses must rethink engagement to thrive.

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders.