This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.
Esteban Lijalad nos ofrece una guía detallada para realizar investigaciones por encuesta con el fin de analizar el estado de la opinión pública y de las expectativas de los consumidores.
This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe.
This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe.
Delve into the essential aspects of market research and analysis, exploring both qualitative and quantitative techniques, and learn to make informed business decisions.
