Market research

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

Marketing 5.

Marketing 5.

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions.

Customer management has taken on entirely new forms since digitalization.

Customer management has taken on entirely new forms since digitalization.

 This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.

Esteban Lijalad nos ofrece una guía detallada para realizar investigaciones por encuesta con el fin de analizar el estado de la opinión pública y de las expectativas de los consumidores.

This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe.