Market research

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.

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The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning.

With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.

Eine der wichtigsten Aufgaben der Marktforschung ist es, die Marktentwicklungen so zu lesen, dass das eigene Unternehmen sie zu seinem Zwecke nutzen kann.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

Whether you're new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing downtoearth approaches that deliver big impact over timeconsuming, needlessly complex techniques.

The Encyclopaedia of Hospital, Nursing and Health Care provides readers with an introductory overview of basic issues related to hospital, nursing and healthcare.

An ';eye-opening' (Kirkus Reviews) and timely exploration of how our foodfrom where it's grown to how we buy itis in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out.

Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings.

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.

A step-by-step system for creating customers and clients for life.

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives.

Clean Language Interviewing is a landmark publication that defines the field for this important practice; it is essential reading for all researchers who seek to obtain data that are faithful to the experience of the interviewee.

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions.

Consumption is the primary economic activity in our post-industrial society.

Market research in business is changing.

Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

​Seit der jüngsten Staatsschuldenkrise ist das europäische Zahlungsverkehrssystem TARGET2 aufgrund der angestiegenen TARGET2 Salden stark umstritten.

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.

Thomas Steiauf deckt in diesem Buch die Präferenzen von Retailanlegern für Klimaschutzfonds auf.

An introduction to work and society for undergraduate and postgraduate students.

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction.

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.

Learn how to compete in international markets!

In the next few years, brands are on track to spend billions of dollars on influencer marketing.

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "e;Nobody-Knows-Anything"e; mantra, which argues that success is the result of managerial intuition and instinct.

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.

Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

Aus einem zunehmenden Interesse der Handelsunternehmen am Einsatz von Augmented-Reality-Technologien ergibt sich die Frage nach der Akzeptanz dieser Anwendungen durch die Konsumenten.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.

Customer management has taken on entirely new forms since digitalization.

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Isabel Maria Staufer untersucht, inwiefern sowohl die Markenliebe als auch die ökologische Werthaltung eines Konsumenten als Steuerungsinstrumente innerhalb eines Kaufentscheidungsprozesses bei Produktinnovationen fungieren können.

With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.

This book transfers the newest service research concepts, such as value co-creation, to family forestry context.