Market research

Position your company to handle any brand crisis-instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises.

Global companies are facing a new, pressure to develop leaders with global mindsets.

Consumer Credit and the American Economy examines the economics, behavioral science, sociology, history, institutions, law, and regulation of consumer credit in the United States.

This edited volume considers the use of African languages for marketing communication.

As globalization creates the need for leaders who transcend national borders, this book provides an insider's view of what makes them special.

This is a perfect guide to understanding the core principles of qualitative marketing research.

Written at an introductory level, and featuring engaging case examples, this book reviews the theory and practice of personal and egocentric network research.

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management.

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs.

Consumption decisions are crucial determinants of business cycles and growth.

The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning.

In the next few years, brands are on track to spend billions of dollars on influencer marketing.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

This accessible, hands-on text has now been revised and updated, with expanded coverage of topics including how theory may emerge from exploratory data analysis.

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field.

In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential.

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity.

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions.

Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.

Clean Language Interviewing is a landmark publication that defines the field for this important practice; it is essential reading for all researchers who seek to obtain data that are faithful to the experience of the interviewee.

This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible.

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches.

Transform your professional world with ChatGPT and OpenAI-master prompt design to revolutionize development, marketing, research, and enterprise implementationKey FeaturesTurn ChatGPT into your companion for marketing, research, personal productivity, art and codingLearn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered resultsBuild custom GPTs and assistants tailored to your specific business needs and workflowsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionPractical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT.

As shoppers, what factors influence our decision to purchase an object or service?

This series epitomizes the 2017 ConsumerCulture Theory (CCT) conference themes of hyper-reality and culturalhybridization.

The consumer packaged goods (CPG) industry is dominated by major Western brands.

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market.

A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.

In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A.

From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today's global job market that moves significantly beyond strategies associated with simply developing a resume, cover letter or business plan.

The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings.

Data is an intrinsic part of our daily lives.

The business environment is changing more rapidly than ever before, and new business ideas are emerging.

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization.

Discover the marketing basics to draw new membersand more fundsto your church!

This book transfers the newest service research concepts, such as value co-creation, to family forestry context.

Based on an extensive national survey of workers and four separate industry-specific surveys, Generations and Work will examine and provide answers to the most common issues and problems of multi generational work by assessing differences and commonalities between and among generations.

For undergraduate and graduate courses in marketing research.

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.

Tony the Tiger.

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis.

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers.

This book deals with the organizational use of aesthetic means.

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management.

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini';the foremost expert on effective persuasion' (Harvard Business Review)explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.

Competitive advantage is the core of a winning strategy.

Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health careand how you, too, can get the best care for your money.