Market research

This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe.

Delve into the essential aspects of market research and analysis, exploring both qualitative and quantitative techniques, and learn to make informed business decisions.

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix.

This edited volume considers the use of African languages for marketing communication.

This four-volume book examines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations.