Market research

This textbook demonstrates the application of recent advancements in data science to address various marketing issues.

This textbook demonstrates the application of recent advancements in data science to address various marketing issues.

How Britain's best-loved bargain store chose heritage over survival.

This book presents contemporary discussions on how consumers think, decide, and act in the digital world.

This book presents contemporary discussions on how consumers think, decide, and act in the digital world.

How Unpleasant Things Become Irresistible MarketsThis book is a forensic examination of one of the most powerful and misunderstood forces in global capitalism: the engineered normalization of products that are, at first contact, biologically rejected.

The book focuses on emerging digital marketing and consumer culture research directions.

The book focuses on emerging digital marketing and consumer culture research directions.

"e;Green Ventures: Uniting Sustainability, Finance, and Entrepreneurship"e; serves as a comprehensive guide for entrepreneurs seeking to build financially sustainable businesses while addressing climate action.

"e;Green Ventures: Uniting Sustainability, Finance, and Entrepreneurship"e; serves as a comprehensive guide for entrepreneurs seeking to build financially sustainable businesses while addressing climate action.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.

This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

The usefulness of strategic intelligence goes beyond military settings, as it applies toward improving the strategic decision making process of any organization.

Social media influencers are the iconic figures of the social media age.

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.

Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.

This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.

This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.

Typically, when companies want to improve their products, they go to their customers.

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.

Do you want a better understanding of who your customers are?

Social media influencers are the iconic figures of the social media age.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Marketing research provides information which franchisors can use to properly determine the profile for both the successful franchisee and the target customer.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

The Encyclopaedia of Hospital, Nursing and Health Care provides readers with an introductory overview of basic issues related to hospital, nursing and healthcare.

Marketing research provides information which franchisors can use to properly determine the profile for both the successful franchisee and the target customer.

The immense tourism offer available able to fulfil the individual needs leads the way to interchangeable products.

Looking to boost your research team's impact while cutting down on administrative overload?

WINNER: Independent Press Award 2026 - Marketing & PublicityFINALIST: 2025 Foreword Indies Book of the Year - Business & EconomicsHow can you move beyond transactions to create customer relationships that last?

WINNER: Independent Press Award 2026 - Marketing & PublicityFINALIST: 2025 Foreword Indies Book of the Year - Business & EconomicsHow can you move beyond transactions to create customer relationships that last?

Looking to boost your research team's impact while cutting down on administrative overload?

The Encyclopaedia of Hospital, Nursing and Health Care provides readers with an introductory overview of basic issues related to hospital, nursing and healthcare.

The immense tourism offer available able to fulfil the individual needs leads the way to interchangeable products.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?

Planning your new business starts here.

This book provides a vivid examination of the issue of consumer inequality in America-one of society's most under-discussed and critical issues-through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.