Market research

This book challenges constructively the conventional wisdom that behavioral economics should be viewed primarily as being about "e;nudge"e;-based policies and how choices are affected by "e;supposedly irrelevant factors"e; and bias-inducing heuristics.

"e;Marketing is About Forcing People to Buy the Product"e; delves into the provocative and often contentious realm of modern marketing practices.

Milton Friedman is one of the most famous economists in history.

Milton Friedman is one of the most famous economists in history.

People are more interested than ever before in understanding the inner workings of the City.