Market research

Sustainable entrepreneurship focuses on how the environment is embedded within business practices.

Delve into the essential aspects of market research and analysis, exploring both qualitative and quantitative techniques, and learn to make informed business decisions.

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact.

The world is changing, and so are our donors.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management.

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers.

AI and Algorithmics have already optimized and automated production and logistics processes.

Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

Multinationals are increasingly taking internationalised approaches to the ways in which they generate new knowledge and develop innovative new products from it in the pursuit of global competitiveness.

Big Data is a growing business trend, but there little advice available on how to use it practically.

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.

How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year?

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget.

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena.

Emotionale Reaktionen von Nutzern auf Stimuli einer interaktiven Anwendung gelten als zentrale Indikatoren für positive oder negative User Experience.

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes.

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches.

This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling and solution issues.

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit.

?

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation.

First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in Western Europe at the University of Plymouth.

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity.

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers.

Ricarda C.

This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.

The behaviour of tourists - what their motivations are, what impact their behaviour has on the places they visit, the decisions they make - is a fundamental aspect in understanding the tourism industry as a whole.

Clean Language Interviewing is a landmark publication that defines the field for this important practice; it is essential reading for all researchers who seek to obtain data that are faithful to the experience of the interviewee.

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy.

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena.

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "e;Nobody-Knows-Anything"e; mantra, which argues that success is the result of managerial intuition and instinct.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

A research penpcctive on Management HWnry thought ind iciu h been pnn ided tin focus On evolution and jeitopmrnr The luiue, importance jkq Kope d( management hive Men provided herein orih an ethical perspective.

This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business.

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection.