Market research

Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research.

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

This is a perfect guide to understanding the core principles of qualitative marketing research.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.

Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy.

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach.

This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.

This four-volume book examines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations.

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour.

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

This Handbook analyzes cutting-edge consumer psychology research through individual, interpersonal, and societal lenses and considers future directions for the field.

The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes.

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner.

This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.

In this book distinguished theorist and author Shelby D.

Businesses need strategies that determine the direction of functioning and further development.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios.

This book is a manifesto for responsible marketing.

Based on the needs of business, marketing and social science students, this book provides an accessible and easy-to-follow guide to survey data analysis.

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s.

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition.

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace.

"e;A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done.

This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.

Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh?

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "e;word of mouth"e; from satisfied clients.

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money.

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.

This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity.

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery.

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world.

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research.

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies.

How is qualitative marketing and consumer research conducted today?

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.

Build a "e;cognitive brand"e; that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples thoughts, feelings, memories, and fantasies.