Market research

Este libro recopila, organiza, argumenta e interpreta una serie de conceptos, datos y experiencias sobre la Investigacion de Mercados, teniendo en cuenta todos los actores del proceso de intercambio de productos y servicios que una compania ofrece en un espacio fisico o virtual con el fin de satisfacer las necesidades de clientes y consumidores.

A 30‑Day Step‑By‑Step Money Reset Created by a 30‑Year Finance Industry VeteranIf budgeting has never worked for you, you're not the problem — your system is.

'Sin datos, sólo eres otra persona con una opinión' (W.

Un curso con teoría de modelado y análisis de datos, así como ejemplos, consejos, aclaraciones y sugerencias para aprender cómo el poder de Power BI puede ser el motor de toma de decisiones.

Las marcas se enfrentan a una mayor exigencia por parte de sus grupos de interés asumiendo un rol cada vez más activo en las sociedades.

Descubre Microsoft Fabric, la nueva plataforma de datos de Microsoft que amplía las capacidades de Power BI y permite implementar procesos de datos modernos de forma sencilla y unificada.

Microsoft Power BI es una herramienta de visualización y análisis de datos de elevada potencia para los científicos de datos más exigentes, pero es también lo bastante accesible como para permitir su manejo cotidiano por parte de cualquier persona que necesite sacarles más partido a los datos.

Large companies usually ignore small markets for a simple reason: the opportunity is not large enough for them.

In today's digital economy, a website is your global storefront.

Artificial Intelligence can generate images, write essays, compose music, and imitate creativity.

The digital economy did not sell products.

There is a sound three generations of households recognise instantly.

Power BI y Excel son herramientas ideales para crear informes, dashboards o cuadros de mando a partir de grandes cantidades de datos.

Tratamiento de datos con Power Query comienza introduciendo el entorno de trabajo en Power Query y su capacidad para conectar a diferentes orígenes externos.

The past is not only remembered.

En un mundo donde la rapidez y la adaptabilidad son clave, muchas empresas buscan ser más ágiles, pero pocas saben cómo empezar el proceso que las lleve a serlo.

How Britain's best-loved bargain store chose heritage over survival.

How Unpleasant Things Become Irresistible MarketsThis book is a forensic examination of one of the most powerful and misunderstood forces in global capitalism: the engineered normalization of products that are, at first contact, biologically rejected.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed.

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

This essential guide empowers readers to protect their hard-earned money from scammers and unethical businesses.

You probably know the feeling.

Para los responsables de marketing, de ventas, de trade marketing , los key account o cualquier puesto de responsabilidad comercial, tanto en empresas fabricantes como en empresas de la distribución, el Panel de Detallistas es una herramienta imprescindible.

La cuarta revolución industrial está a la vuelta de la esquina, la nueva economía es ahora más palpable que nunca porque ya no define a una sola parte de la sociedad, sino que impacta de lleno en todos los sectores de la actividad humana.

The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution, a new world of small people doing big things, transforming the continent.

In a world overwhelmed by noise, speed, and constant demands, clarity is the ultimate competitive advantage.

The AI Viral Faceless Ads Masterclass is a practical, step-by-step system for creating high-converting product ads, viral reels, and scalable faceless content using modern AI tools.

For First-Time Car Buyers Who Refuse to Get PlayedYou're not just buying a car, you're making your first big adult move.

We live in a world where attention is the precious currency — and everyone is fighting for a share of it.

Banks handle millions of customers, yet many people feel lost when something goes wrong.

What if the money spell was never about wealth at all?

The marketing rulebook has been rewritten.