Market research

The marketing rulebook has been rewritten.

This book reimagines what it means to craft a self in contemporary life.

This book reimagines what it means to craft a self in contemporary life.

Strong at Your Own PaceHow to Grow, Achieve, and Thrive Without Burnout or PerfectionismYou don't have to exhaust yourself to prove your worth.

Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being.

Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being.

IBM SPSS for Intermediate Statistics, Sixth Edition, is designed to help readers analyze and interpret research data using IBM SPSS.

IBM SPSS for Intermediate Statistics, Sixth Edition, is designed to help readers analyze and interpret research data using IBM SPSS.

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers' decision-making.

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers' decision-making.

Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts.

Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts.

This book examines the resilience of the tourism, hospitality, and travel industries in Africa, addressing a notable gap in academic research.

This book examines the resilience of the tourism, hospitality, and travel industries in Africa, addressing a notable gap in academic research.

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining.

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining.

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining.

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia.

This book provides different applications and methods of conjoint analysis in marketing.

This book provides different applications and methods of conjoint analysis in marketing.

This book features high-quality research papers presented at the International Conference on AI and Financial Innovation (AIFI 2025), IIMT Bhubaneswar, Odisha, India, during February 7–8, 2025.

This book features high-quality research papers presented at the International Conference on AI and Financial Innovation (AIFI 2025), IIMT Bhubaneswar, Odisha, India, during February 7–8, 2025.

Your Guide to Smarter Spending on the Worlds Favorite MarketplacesImagine transforming your online shopping routine into a savvy, budget-friendly adventure.

Your Guide to Smarter Spending on the Worlds Favorite MarketplacesImagine transforming your online shopping routine into a savvy, budget-friendly adventure.

Transform the Way You Shop and Take Charge of Your SpendingEvery purchase tells a storybut whos really writing it?

Transform the Way You Shop and Take Charge of Your SpendingEvery purchase tells a storybut whos really writing it?

Conjoint analysis is probably the most significant development in marketing research in the past few decades.

Marketing Palliative Care explores what happens when marketing is confronted with dying.

Marketing Palliative Care explores what happens when marketing is confronted with dying.

Build AI that thinks in context using semantic blueprints, multi-agent orchestration, memory, RAG pipelines, and safeguards to create your own Context EngineFree with your book: DRM-free PDF version + access to Packt's next-gen Reader*Key FeaturesDesign semantic blueprints to give AI structured, goal-driven contextual awarenessOrchestrate multi-agent workflows with MCP for adaptable, context-rich reasoningEngineer a glass-box Context Engine with high-fidelity RAG, trust, and safeguardsBook DescriptionGenerative AI is powerful, yet often unpredictable.

Build AI that thinks in context using semantic blueprints, multi-agent orchestration, memory, RAG pipelines, and safeguards to create your own Context EngineFree with your book: DRM-free PDF version + access to Packt's next-gen Reader*Key FeaturesDesign semantic blueprints to give AI structured, goal-driven contextual awarenessOrchestrate multi-agent workflows with MCP for adaptable, context-rich reasoningEngineer a glass-box Context Engine with high-fidelity RAG, trust, and safeguardsBook DescriptionGenerative AI is powerful, yet often unpredictable.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal.