Market research

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders.

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

Marketing 5.

Marketing 5.

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions.

Customer management has taken on entirely new forms since digitalization.

Customer management has taken on entirely new forms since digitalization.