Market research

In a world where attention is currency, digital marketing is the treasury that stores influence, impact, and income.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal.

Marketers mostly just want your money.

Esteban Lijalad nos ofrece una guía detallada para realizar investigaciones por encuesta con el fin de analizar el estado de la opinión pública y de las expectativas de los consumidores.