Marketing 5.0

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Marketing 5.0: The Role of Human-Mimicking Technology focuses on ‘human-mimicking technology’ in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age ...

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product_type_E-book
epub
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80.00 £

Marketing 5.0: The Role of Human-Mimicking Technology focuses on ‘human-mimicking technology’ in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age ...

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  • Formats: epub
  • ISBN: 9781837978175
  • Publication Date: 14 Mar 2025
  • Publisher: Emerald Publishing Limited
  • Product language: English
  • Drm Setting: DRM