Market research

Capital Market Integration in South Asia: Realizing the SAARC Opportunity discusses the potential Capital Market Products/Activities which can create closer inter-linkage of the South Asian capital markets and help local/global investors benefit from this economic opportunity.

Who do you want your customers to become?

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.

This book provides insight into technologies that offer competitive advantage in marketing.

By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past.

Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories.

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia.

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.

The "e;membership"e; business models of Netflix, Weight Watchers, and other industry giants revealed-and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model.

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions.

The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.

Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.

Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.

This updated and expanded second edition has the same theme as the first: the price, the number, someone puts on a product to help consumers decide to buy that product, comes from statistically modeling data.