BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology

BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.

You''ll learn how to use the powerful emotion of fear to convince stubborn prosp...