Market research

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Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing.

Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions.

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix.

This book challenges constructively the conventional wisdom that behavioral economics should be viewed primarily as being about "e;nudge"e;-based policies and how choices are affected by "e;supposedly irrelevant factors"e; and bias-inducing heuristics.

Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions.

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators.