Market research

Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions.

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix.

Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions.

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators.

This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication.