Market research

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade.

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication.

This book is a collection of technology startup cases in Asia, told in a narrative form, to give readers an insider view to how innovators and technopreneurs view entrepreneurial opportunities from use of technology, how the technopreneurs raise funding to support their vision, and the subsequent relationship of the technopreneurs and their investors.

The changemaker's guide to catalyzing environmental behaviour change for a healthy futureTo tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior.

All customers differ.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives.

An expos of "e;the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals,"e; The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.

Harness commercial marketing techniques to spark social change!

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.

The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book.

Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question.

The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development.

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.

People used to download music for free; then Steve Jobs convinced them to pay for it.

How can you establish a customer-centric culture in an organization?

Shopper Marketing details how marketers can influence the buying decision in-store.

This book deals with competition policy from the standpoint of a business executive.

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012.

Planning is a critical process when starting a new business or introducing a new product.

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.

In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a timely and cutting-edge examination of how businesses must rethink engagement to thrive.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings.

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers.

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.

Build a "e;cognitive brand"e; that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples thoughts, feelings, memories, and fantasies.

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception of country, state, or region changes over time.

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research.

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies.

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students.

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018.

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world.

This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings.

The extent to which social media can potentially add value within various service contexts is not well understood.

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"e;Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing.

A high level textbook discussing different perspectives in consumer behaviour.

At the turn of the century the term "e;gamification"e; was introduced as a concept to understand the process of using game mechanics in "e;non-game"e; contexts.