Market research

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.

This book presents strategies that put the customer at the center of an enterprise.

This book represents the work of some of the contemporary world leaders in marketing.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product.

This book represents the work of some of the contemporary world leaders in marketing.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.

This book presents strategies that put the customer at the center of an enterprise.

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands.

This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.

This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling and solution issues.

This handbook gives a detailed introduction to the Time Series Database System MAXDATA, which offers a very simple and convenient handling of voluminous numerical databases on a personal computer.

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine.

This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.

Are marketers, the proponenst for continuous economic growth, the ultimate climate criminals?

L'engagement est au c ur de tous les debats et des preoccupations des Francais ; c'est donc sans surprise qu'il devient un sujet cle pour les marques.

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

365 jours pour equilibrer son budget est un resume des techniques qui permettent de maitriser ses recettes et depenses tout en se faisant plaisir.

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders.

Marketing 5.

Marketing 5.

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions.

Customer management has taken on entirely new forms since digitalization.

Customer management has taken on entirely new forms since digitalization.

Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the importance for organizations to ensure their customers do not have a need to complain and share their frustrations with other customers.

Investing Intelligently: The Evergreen Trade Psychology is a comprehensive guide to developing a winning investing psychology.

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research.