Market research

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response.

This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings.

How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year?

The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning.

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers.

Is your organization prepared for the next paradigm of customer experience, or will you be left behind?

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business.

Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities.

This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.

What is property, and why does our species have it?

Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy.

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation.

Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject.

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research.

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions.

In light of a history of legislative actions in the United States to encourage collaborative R&D, this book characterizes U.

Innovation is a major contributory factor to economic growth.

In academic institutions worldwide, the call to decolonize the syllabus, curriculum, and the entire university experience is growing louder and more urgent.

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.

As many businesses are discovering, customer behavior doesn't always make sense.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day.

We know how eager you are to learn practical workplace skills at university so that you are "e;job ready"e; following graduation.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"e;Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing.

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government.

La panne de la consommation des années 1990 annonce-t-elle la fin de la société de consommation ?

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective.

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating.

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience.

Customer management has taken on entirely new forms since digitalization.

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research.

How do people communicate their romantic feelings?

'This book provides an excellent reference guide to basic theoretical arguments, practical quantitative techniques and the methodologies that the majority of social science researchers are likely to require for postgraduate study and beyond' - Environment and Planning 'The book provides researchers with guidance in, and examples of, both quantitative and qualitative modes of analysis, written by leading practitioners in the field.

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a companys most valuable customers.

Large surveys are becoming increasingly available for public use, and researchers are often faced with the need to analyse complex survey data to address key scientific issues.

An essential guide for recognizing and responding to normalization of deviance to help organizations improve their process safety performance This book provides an introduction and offers approaches for finding and addressing normalization of deviation both in operational and organizational activities.

This study has two parts: In the first, the economics of rational policy formulation and the economic theory of social regulation in markets for consumer goods and services are developed.

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