The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services.
Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions.
This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.
Esteban Lijalad nos ofrece una guía detallada para realizar investigaciones por encuesta con el fin de analizar el estado de la opinión pública y de las expectativas de los consumidores.
This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe.
This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe.
Focus on Customer Satisfaction for Increased Profit Statistics show that a single satisfied customer can bring a company two new ones but one unsatisfied client can cost it four.
Delve into the essential aspects of market research and analysis, exploring both qualitative and quantitative techniques, and learn to make informed business decisions.
Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions.
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.
