Market research

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making.

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions.

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

For almost forty years, Yankelovich Partners has helped Americas biggest companies understand and reach their customers.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

How dynamic businesses of every size can unleash innovation by inviting customers to codesign what they do and make.

Create breakthrough marketing campaigns by harnessing the power of R.

Will your questionnaire work as well as it needs to by today's standards?

You.

Generation Agelessan authoritative and eye-opening look at the past, present, and future of Baby BoomersThink Baby Boomers are all alike?

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research.

This beautifully presented Little Book is an excellent introduction to the world of rum.

The marketing secrets that experts and top professionals use.

What Charles Darwin did for biology, Al and Laura Ries do for branding.

Smart phones are just the beginning .

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?

Is your business looking out?

Great strategy without heart is just a plan.

The companies that win aren't the ones with the best product, but the ones that make every buyer move nownot later.