Market research

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

The man Business Week calls "e;the ultimate entrepreneur for the Information Age"e; explains "e;Permission Marketing"e;the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today's health care and human services marketing professional.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.

As globalization creates the need for leaders who transcend national borders, this book provides an insider's view of what makes them special.

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.

Das vorliegende Werk entstand seinerzeit aus dem Bedürfnis nach einem moder­ nen Lehrbuch, das Studierenden und Wirtschaftspraktikern eine geschlossene, alle wesentliche Aspekte der Marktforschung umfassende Darstellung bietet.

Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world.

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Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion.

Das "Next Big Thing" ist die "Small Data Revolution"Die führenden Marken der Welt buchen ihn, um herauszufinden, wie ihre Kunden ticken.

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research.

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.

Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these.

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target.

Marco Altpeter beschäftigt sich mit neuen Technologien für Location-based Services, wie bspw.

Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.

At the turn of the century the term "e;gamification"e; was introduced as a concept to understand the process of using game mechanics in "e;non-game"e; contexts.

Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth.

This book analyzes how companies and employees can endogenously, i.

Women have an affinity with the brand of perfume they wear.

The business environment is changing more rapidly than ever before, and new business ideas are emerging.

This book offers the first comprehensive exploration of frequent flyer programs.

Colonial armies were the focal points for some of the most dramatic tensions inherent in Chinese, Japanese and Western clashes with Southeast Asia.

Tina Leibinger beschäftigt sich in Ihrem Buch mit dem Thema Downsizing von Lebensmitteln – d.

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds.

Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about.

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

Rund drei von vier Deutschen lassen sich in einem Fachgeschäft ausführlich beraten, kaufen jedoch die Ware später im Internetshop eines Wettbewerbers.

Customers use mental short cuts and they get into ruts when making product and brand choices.

This book explores the undeveloped potential of video-ethnography to study the material, embodied and sensory dimensions of workplace practices.

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries.

The immense tourism offer available able to fulfil the individual needs leads the way to interchangeable products.

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field.

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity.

Auf Basis eines empirisch-experimentellen Forschungsprogramms untersucht Steffen Würtz in neun Studien im Kontext unterschiedlicher Dienstleistungsbranchen die Treiber der Preiskomplexität, die Konsumentenwahrnehmung von Preiskomplexität und die Auswirkungen auf potentielle Kaufentscheidungen.

Do you really need to pay that outstanding balance with the hospital?

'This book provides an excellent reference guide to basic theoretical arguments, practical quantitative techniques and the methodologies that the majority of social science researchers are likely to require for postgraduate study and beyond' - Environment and Planning 'The book provides researchers with guidance in, and examples of, both quantitative and qualitative modes of analysis, written by leading practitioners in the field.