Market research

This book provides a vivid examination of the issue of consumer inequality in America-one of society's most under-discussed and critical issues-through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality.

This book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership.

This book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership.

Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new useMarketing is all about understanding and serving your customers needs but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness?

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders.

Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored.

Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored.

Semiotics is a superpower for marketers.

With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.

Discover the Hidden Triggers That Influence Your Every PurchaseEver walked out of a store with something you didnt intend to buy?

At the turn of the century the term "e;gamification"e; was introduced as a concept to understand the process of using game mechanics in "e;non-game"e; contexts.

This is a powerful new approach to marketing that will multiply the impact of every dollar invested.

Do you really need to pay that outstanding balance with the hospital?

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal.

This helpful resource shows you how to transform unconvincing messages into compelling copy.

Pulling together into a single framework the two separate disciplines of strategy management and risk management, this book provides a practical guide for organizations to shape and execute sustainable strategies with full understanding of how much risk they are willing to accept in pursuit of strategic goals.

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers.

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets.

For courses in Multivariate Statistics, Marketing Research, Intermediate Business Statistics, Statistics in Education, and graduate-level courses in Experimental Design and Statistics.

A billion aspirational people, connected by technology, confident of their cultural and consumption power.

Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside.

A billion aspirational people, connected by technology, confident of their cultural and consumption power.

As a scientist or engineer, do you find the concept of marketing your work daunting?

Art and business are often described as worlds apart, even diametric opposites.

This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology.

Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals.

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making.

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Semiotics is a superpower for marketers.

This accessible, hands-on text has now been revised and updated, with expanded coverage of topics including how theory may emerge from exploratory data analysis.

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains.

Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies.

Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies.

Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data.

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.

Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand.

Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand.

Educational Psychology is an area of application rather than a unique category of subject-matter.

Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer.

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.