With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers.
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.
Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .
Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.
Adam Pelka leistet einen theoretischen und empirischen Beitrag zur Implementierung von Kundenanforderungen in der frühen automobilen Entwicklungsphase und liefert dadurch neue Implikationen für das Innovationsmanagement in der Automobilindustrie.
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.
Mit dem vorliegenden Lehrbuch soll Studierenden und interessierten Praktikern eine Einführung und ein Überblick zum großen und für das Marketing bedeutsamen Gebiet der Marktforschung gegeben werden.
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.
Sina Kim Schmal betrachtet im Rahmen eines Mixed-Method-Ansatzes im Längsschnitt die Bedeutung des EU-Energielabels bei Kaufentscheidungen über Fernsehgeräte von Konsumenten.
"e;The Review of Marketing Research"e; annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.
Christian Bosch untersucht in dieser Sonderform des Direktvertriebs auf der Grundlage von zwei quantitativen empirischen Studien sowohl das Konsumentenverhalten als auch das Abwanderungsverhalten von Vertriebspartnern.
Henrike Düerkop entwickelt aus Sicht von Mitarbeitern von Markenartikelherstellern der FMCG-Branche sowie aus Perspektive von Konsumenten Skalen zur Messung des Market Driving und des Market Driven.
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising's arguably most vital discipline, that has been written with the passion of someone who's found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency.
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector.
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems.
Der Band bietet Beiträge über Grundlagen der aktuellen Konsumtheorie und Konsumforschung, die sich fast gänzlich aus ursprünglich unorthodoxen Ansätzen gegen die traditionelle mikro- und makroökonomische Theorie entwickelt haben.
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables.
Das Buch beantwortet die Frage, wie Forschungskooperationen zwischen Unternehmen und Forschungseinrichtungen erfolgreich organisiert und gemanagt werden können.
Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind.
The family business has been the most prevalent and pervasive form of business in many countries and raises particular questions concerning succession and governance and in particular the relationships between management, board members and family members.
Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data.
