Brand Romance

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For brands to succeed in a competitive environment they need to build a ''loving'' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
product_type_E-book
pdf
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44.99 £
For brands to succeed in a competitive environment they need to build a ''loving'' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
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  • Formats: pdf
  • ISBN: 9781137369017
  • Publication Date: 25 Nov 2013
  • Publisher: Palgrave Macmillan UK
  • Product language: English
  • Drm Setting: DRM