Market research

In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.

"e;The Review of Marketing Research"e; annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.

This book describes in full the major approaches used to evaluate investment in real estate and shows how theory informs decision-aid methods and tools to support such evaluation.

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces.

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers.

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies.

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers.

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.

We all tell stories.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

This is a perfect guide to understanding the core principles of qualitative marketing research.

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.

Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh?

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry.

This is an inspiring, and practical book about seeing more of the future markets than the competitors.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences.

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains.

Consumption studies has grown tremendously in the past decade.

Discover the successful marketing strategies of programs which have extended the resources of a university to its community.

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures.

Das Lehrbuch von Ludwig Berekoven, Werner Eckert und Peter Ellenrieder ist aufgrund seiner geschlossenen, übersichtlichen und verständlichen Darstellungsweise das Standardwerk der Marktforschung.

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers.

Für Handelsunternehmen wird es zunehmend schwieriger, sich von konkurrierenden Anbietern zu differenzieren.

Semiotics is a superpower for marketers.

Given our rapidly changing world, companies are virtually forced to engage in continuous performance monitoring.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.

How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives.

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

Die im Jahr 2011 eingeleitete Neuausrichtung der Bundeswehr beinhaltet nicht nur eine Verkleinerung der Streitkräfte und die Aussetzung der Grundwehrpflicht, sondern sie umfasst vor allem auch umfangreiche Standortschließungen.

Relationship management, key account management and customer orientation are concepts that have become central to modern management.

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.

This book is a manifesto for responsible marketing.

A high level textbook discussing different perspectives in consumer behaviour.

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimise rather than grow, to decelerate and simplify and to reduce the unnecessary exploitation of resources fuelled by consumer culture.

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

 This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective.

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.