Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about.
Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about.
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies.
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our worldIncentives send powerful signals that aim to influence behavior.
In this practical and fascinating follow-up to their behind-the-scenes look at America's most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business.
This invaluable resource is the training manual you need to give your employees the thorough training, review, and--if necessary--overhaul they need in the vitally important area of customer service.
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Este libro es fruto de una investigación exploratoria y documental en la cual se indagaron varios documentos y textos relacionados con la percepción del turista.
Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these.
Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these.
In academic institutions worldwide, the call to decolonize the syllabus, curriculum, and the entire university experience is growing louder and more urgent.
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
This invaluable resource is the training manual you need to give your employees the thorough training, review, and--if necessary--overhaul they need in the vitally important area of customer service.
A household energy consumption survey in 11 regions across Myanmar shows that firewood is mainly used for cooking (73%) and candles and torches for lighting (65%), followed by electricity for cooking (13%) and battery for lighting (17%) while the demand for modern energy sources is rapidly increasing.
Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.
This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible.
