Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
You can collect all the consumer data in the world, but it''s not worth much if you aren''t using it to move your business forward.
Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn''t, and use that information to become more effective in the future.
That''s where this groundbreaking marketing ...
You can collect all the consumer data in the world, but it''s not worth much if you aren''t using it to move your business forward.
Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn''t, and use that information to become more effective in the future.
That''s where this groundbreaking marketing ...
