Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace.
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving.
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini';the foremost expert on effective persuasion' (Harvard Business Review)explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day.
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience.
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies.
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach.
Behavioral science research is a systematic, controlled, empirical and critical investigation of hypothetical propositions about the presumed relations among behavioral phenomena.
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research.
This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour.
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes.
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.
Die Studie untersucht, wie Natural Wines-Konsumenten verschiedene Produkteigenschaften in Bezug auf die Natürlichkeit des Weines einstufen und wie hoch die Zahlungsbereitschaft für diese zusätzlichen Natürlichkeitsaspekte ist.
Capital Market Integration in South Asia: Realizing the SAARC Opportunity discusses the potential Capital Market Products/Activities which can create closer inter-linkage of the South Asian capital markets and help local/global investors benefit from this economic opportunity.
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions.
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch.
This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980-2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research.
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.
Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want.
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector.
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
