Market research

Today in business you want to be more than good enough, and a brand strategy that identifies and highlights your points of difference is like having a secret weapon.

If you ask the right questions, then you’ll get the sale every time.

Praise for Predicting Market Success "e;Predicting Market Success has come at the right time for major companies.

A fascinating account of how radical researchers have used experiments to overturn conventional wisdom and shaped life as we know itExperiments have consistently been used in the hard sciences, but in recent decades social scientists have adopted the practice.