Market research

This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it.

For almost forty years, Yankelovich Partners has helped Americas biggest companies understand and reach their customers.

Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer's needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales.

Who do you want your customers to become?

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees.

How dynamic businesses of every size can unleash innovation by inviting customers to codesign what they do and make.

An enlightening compendium of the best times of day, week, month, and life to do a variety of things - from the serious (money, marriage) to the mundane (taking a nap, walking your dog) - to save time and money in tough economic times.

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience.

Will your questionnaire work as well as it needs to by today's standards?

"e;Explains how to use a magician's tricks to make better, more winning presentations .

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Generation Agelessan authoritative and eye-opening look at the past, present, and future of Baby BoomersThink Baby Boomers are all alike?

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

Market research in business is changing.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches.

This beautifully presented Little Book is an excellent introduction to the world of rum.

Your new product has changed the rules of the market.

The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.

From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H.

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s.

The marketing secrets that experts and top professionals use.

What Charles Darwin did for biology, Al and Laura Ries do for branding.

In academic institutions worldwide, the call to decolonize the syllabus, curriculum, and the entire university experience is growing louder and more urgent.

Smart phones are just the beginning .

A fascinating account of how radical researchers have used experiments to overturn conventional wisdom and shaped life as we know itExperiments have consistently been used in the hard sciences, but in recent decades social scientists have adopted the practice.

Why do policies and business practices that ignore the moral and generous side of human nature often fail?

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.

Meeting a key need for qualitative researchers, this practical book presents tools for creating productive partnerships and managing each phase of a collaborative project.

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to be.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.

Is your business looking out?

This book provides the definitive economic study of the global motorsport industry.

Hella Engerer analyses the emergence, evolution and theory of property rights and establishes the limits for privatization of state owned enterprises in the transitional economies of Eastern Europe.

To beat your competitors you must know exactly what they are doing.

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand.