Sensory Marketing
Available
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals'' five senses at a deeper level than traditional marketing theories do.
E-book
pdf
Price
40.80 £
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals'' five senses at a deeper level than traditional marketing theories do.
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