Brandsplaining

''It''s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment'' Amanda Montell, author of Wordslut
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Brands profit by telling women who they are and how to be.

Now they''ve discovered feminism and are hell bent on selling ''fempowerment'' back to us. But behind the go-girl slogans and the viral ha...