Brands and branding

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.

Inextricably linked to human evolution, storytelling has always been a key element of the marketer's toolkit.

The Branded Mind is about how people think, and particularly how people think about brands.

Investment and focus on brand building skills have diminished across the marketing industry in recent years.

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries.

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management.

Scale your single-person business to profitability.

How can you scale a brand globally while staying true to its core?

The word "e;luxury"e; has almost lost its meaning.

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).

Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors.

This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects.

Your company's workforce is its most valuable asset.

This book unveils ten secrets on how to masterfully speak in the technology arena.

This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide.

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management.

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand.

In the next few years, brands are on track to spend billions of dollars on influencer marketing.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.

This book focuses on entrepreneurship and brand-building processes of businesses in India.

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years.

Consumers are becoming more conscious of the ethical footprint of the products they buy.

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?

Investment and focus on brand building skills have diminished across the marketing industry in recent years.

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common?

Competitive advantage is the core of a winning strategy.

Toblerone's iconic triangular chocolate bar is loved the world over - if you laid out all the bars sold each year they would stretch for 38,500 miles, which is more than the circumference of Earth.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.

Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses.

Unlock your potential and understand how you can have an audience hanging on to your every word.

In einer zunehmend digitalen Welt ist Facebook längst zu einem unverzichtbaren Marketinginstrument geworden – besonders für Selbstständige und kleine Unternehmen.

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused.

This book will broaden readers' understanding of the links between the music and fashion industries.

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees.

From bestselling author, racer and stunt driver Ben Collins - the man who was The Stig - comes a story of spies, speed and hard-driving genius: a driver's love letter to one of the world's best-loved machines.

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general.