Ice to the Eskimos

You.
That''s Right. YOU.
You''ve got a problem.
You''ve got a product that''s not first in its class.
It''s not even second.
You''ve got to find a way to market that product.

What Are You Going To Do?

You''re going to read this book, that''s what.

Let''s face it. There comes a time in the life of every business when a product or service does not sell up to expectations.

Maybe your product is outmoded. Or h...