Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
Position your company to handle any brand crisis—instantly and effectively
Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!
Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ...
Position your company to handle any brand crisis—instantly and effectively
Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!
Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ...
