Contextual Pricing: The Death of List Price and the New Market Reality
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS
“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”
—Mark Greatrex, Chief Marketing Officer, Cox Communications, and former...
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS
“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”
—Mark Greatrex, Chief Marketing Officer, Cox Communications, and former...
