WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Learn how today''s hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands

Launched from branding guru Don Tapscott''s landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p techn...