Market research

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach.

What museum does not want insight into what its visitors and potential visitors are looking for?

This book investigates how strategic marketing is influencing organizations' innovation performance.

Simon Kempf has developed hedonic (quality-adjusted) office rent indices for German metropolitan areas.

Most of the world's population is in the dark when it comes to the consumer patterns of gay men.

Human needs are endless.

A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price?

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader.

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers.

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex.

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.

Explore strategies, methods, critical skills that top CSMs exhibit in delivering well-designed, proactive customer success services, fostering lasting customer relationships and sowing the seeds for advocacyKey FeaturesMaster the art of driving measurable customer value, a cornerstone of business successExplore techniques to ensure your work is relevant, stimulating, and aligns with the evolving needs of your customers and businessRatchet up your understanding of building and operating dynamic and resilient CS organizationsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionThe rapidly evolving customer success landscape has left many Customer Success Managers (CSMs) struggling to keep pace with the complexities of this dynamic role.

This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.

Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions.

The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization.

Das Herausgeberwerk widmet sich in einzelnen Beiträgen den dominierenden Zielgruppenkonzepten im Konsumentenmarketing.

Eine der wichtigsten Aufgaben der Marktforschung ist es, die Marktentwicklungen so zu lesen, dass das eigene Unternehmen sie zu seinem Zwecke nutzen kann.

Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research.

Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade.

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services.

Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand.

Who do you want your customers to become?

This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data.

Pia Furchheim untersucht, ob und unter welchen Bedingungen grüner Konsum und Materialismus vereinbar sind.

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing.

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.

Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead.

The business environment is changing more rapidly than ever before, and new business ideas are emerging.

"e;[A] sweepingly detailed history of humanity's passion for the possession of objects.

This book investigates how strategic marketing is influencing organizations' innovation performance.

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes.

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.

The analysis identifies the four socio-psychological constructs identification with a media character, schadenfreude, social comparison, and vicarious embarrassment, as important responses in the context of reality TV.

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior.

Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

"e;Research in Consumer Behavior"e; presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

This book provides a vivid examination of the issue of consumer inequality in America-one of society's most under-discussed and critical issues-through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality.