Market research

Counterfeiting is a widespread problem in the luxury market.

Counterfeiting is a widespread problem in the luxury market.

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing.

Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new useMarketing is all about understanding and serving your customers needs but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness?

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders.

The book presents an integrative viewpoint of behavioral economics as an approach to analyze the behavior of decision-makers in various economic situations.

Marketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry or a cultural organization.

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc.

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc.

If the Human Resource function in a company is second-rate, and the Human Resources Policies and Procedures are not up to par, the performance of the employees working in that company can turn out to be second-rate as well.

Semiotics is a superpower for marketers.

Discover the Hidden Triggers That Influence Your Every PurchaseEver walked out of a store with something you didnt intend to buy?

This is a powerful new approach to marketing that will multiply the impact of every dollar invested.

Do you really need to pay that outstanding balance with the hospital?

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal.

Pulling together into a single framework the two separate disciplines of strategy management and risk management, this book provides a practical guide for organizations to shape and execute sustainable strategies with full understanding of how much risk they are willing to accept in pursuit of strategic goals.

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers.

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets.

For courses in Multivariate Statistics, Marketing Research, Intermediate Business Statistics, Statistics in Education, and graduate-level courses in Experimental Design and Statistics.

A billion aspirational people, connected by technology, confident of their cultural and consumption power.

Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside.

A billion aspirational people, connected by technology, confident of their cultural and consumption power.

As a scientist or engineer, do you find the concept of marketing your work daunting?

Art and business are often described as worlds apart, even diametric opposites.

This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology.

Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals.

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making.

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research.

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research.

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Semiotics is a superpower for marketers.

This accessible, hands-on text has now been revised and updated, with expanded coverage of topics including how theory may emerge from exploratory data analysis.

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies.

Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies.

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.

Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand.

Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand.

The U.

The U.

Educational Psychology is an area of application rather than a unique category of subject-matter.

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.

Charities play an increasingly important role in our society.

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.